Lina’s franchise

Lina’s Sandwich is a French brand that has been able to develop its concept of sandwich selling in its different establishments throughout the world.
The company succeeded in bringing a real difference in the world of fast food because of his sandwiches with high price, high quality and high value.

My purpose is to launch a new Lina’s store in Switzerland !

I will start by explaining the company and the process of running it.
Secondly, I will explain how to export the project, give a quick analysis of the Swiss market and its connection with our futur brand identity.
Then the procedures and different details concerning the actual launching of the shop will be treated. Comments about finance and promotion will end this study.

Company Présentation
The company

Created in 1989 by Lina Ghosn, Lina's Sandwiches entered the sandwich industry with a high positioning..
1994 was the year they first opened a franchise.Their Key Selling Proposition is to offer products where « qualité et fraîcheur »are superior. The name regroups 25 shops including 14 franchise at the end of 2001.
Bought in 2002 by Natexis Investment, Lina's Sandwiches then focused on reorganizing its activities and assets :
· Closing of non-profitable units,
· Renovation of the points of sale.
Beginning of 2008: the brand understands 58 stores: 9 Owned by Lina’s in in Paris and its suburbs, 13 franchises in Paris, 5 in other provinces, 4 in the old colonies and 27 abroad.
Opened to accept new franchisee, Lina’s knows the French territory is somehow a narrow market due to its high posistioning.

LINA'S identity card :
• Name of the franchisor : LINA'S DEVELOPPEMENT SA
• Total revenue: 17 200 000 €
• National revenue: 600 000 €
• CEO : Matthieu Körber
• Type of agreement: franchise (five year period)
• 40 days of training period
• Entry fee : 35 000 €
• Personal contribution : 150 000 €
• total Investment: 300 000 €

The concept

•Service