Magazine publishing in the 21 Century: Paper.
Fashion Magazine

Firstly known as Toronto Life Magazine, Fashion Magazine is a Canadian magazine which was founded in 1977 in Toronto. It is currently based in Toronto with satellite offices in Montreal, Vancouver, Calgary, and Edmonton. 10 issues a year are published by Saint Joseph Media, including special issues for seasons. It has a readership of 1982 million people. The current editor in chief is Bernadette Morra. The magazine’s publisher (Saint Joseph) also publishes other magazines which have other aims, like Canadian Family, Toronto Life, Quill and Quire or Weddingsbells.
With his Tag Line “Bring the World of Fashion Home”, the Fashion Magazine’s aim is to reach affluent style-conscious urban women, by covering international, national and local fashion and beauty trends and news.
Structure and content of the paper version:
Fashion is a high hand magazine, which costs 4$50 (per issue). The cover is full of headlines, in my mind,( especially on the October 2010 issue) but it is coherent and not too much. It got the perfect bound with a glossy paper, and it looks modern and lively. Like a lot of fashion magazines, there are more advertisements and visuals than text. More precisely, beauty and fashion advertisement for this one, but not only targeted on expensive brands, but also affordable ones, like H&M for example. It signifies that the magazine wants to touch all the women, from high and middle classes, with some special issues.
The specialty of Fashion Magazine is the importance of each issue, showed with a specific theme. Each magazine has a main issue. For example, the 2010 November issue is about “Escape”. On August 2010, it was about “Modeling”. It seems clear, that Fashion Magazine tries to reach affluent, style-conscious urban women, through different ways of view. In my mind it also helps to precise the target of each issue. Indeed, even if the magazine is always targeted to style