Marketing resarch
Business management Faculty Department Of Enterprise Economics and Business Management
Project about accounting “ZARA” Prepared by Student’s Name: Guillaume SURRUSCA, Hugo SANCHEZ, and Jean-Baptiste ROS
Group: Erasmu
Vilnius, 2011
Summary:
Sommaire
History of the brand Zara 3 Part I: Analysis of profitability 3 Survey of GIS Business 3 Calculation of Cash Flow 5 Comments 6 Calculation of the industry standard 6 Leverage 7 PART 2: ANALYSIS OF THE SOLVENCY OF THE COMPANY 8 The system reviews 8 Functional analysis of balance sheets 9 v Study of the FR, BFR and TN 9 v Study of components of working capital 10 Analysis of the financial policy of Zara 10 Study of the financial structure of Zara 11 CONCLUSION 12
History of the brand Zara
Founded in 1975 by Amancio Ortega, Zara was born in La Coruna in Spain and it still has its headquarters. This chain of clothing stores is the main brand of the Inditex Group which also owns the Massimo Dutti and Bershka brands. Some details about the Group: * The Board of Inditex is 9497 million in 2007 (+15.9% compared to 2008) * posted net income of Inditex is 1.189 billion euros in 2009
Zara is known worldwide with 899 stores in 62 countries and is the distributor of clothing displaying the greatest growth (in the words of its website ...).
This brand offers a wide range of choice and its collections are updated very frequently (about every two or three weeks and not every change of season as is customary in ready-to-wear). Its strong point is simply to offer its customers collections showing the trends of fashion designers, but at a knockdown price. Its customer base is large enough, since the brand is selling clothes for men, women and children, as well as