The idea is to take the viewpoint of Microsoft (Windows) and apply the different frameworks seen so far (if desired they can be extended). The focus changes with the tool applied. For the PEST analysis the macro environment is taking into account whereas for the value chain the product is being considered.
But your job is to analyse Microsoft Windows and to link the Macro and Micro environment to your case.
In other words, the macro environmental changes found need to be brought into context: That is, what does this mean for Microsoft/Windows? If the global economy is growing/shrinking what is the impact on MS? If the legislation change what does MS needs to do or should do? etc.
A good book in this context is:
G. Johnson, K. Scholes & R. Whittington Exploring Corporate Strategy, Text and Cases, 8th ed., Prentice Hall, 2008.Have a good weekend,Alexander Dreyer
Microsoft In Europe Cas Analysis 1. History of Microsoft In September 1975, Paul Allen and his friend, Bill Gates began modifying BASIC (Beginner's All-Purpose Symbolic Instruction Code, created in 1964, by Dr. John G. Kemeny and Thomas Kurtz), to run on personal computers. “Gates and Allen recognized that the compact design of BASIC made it ideal for the limitations of the first personal computers, which had extremely restricted memory and processing power” (History of Microsoft, 2008). On November 26, 1976, Microsoft became a registered trademark; however, it was not until 1980 that Apple computers along with Microsoft software went public. Throughout the years, Microsoft has made dramatic advancements, with Bill Gates still at the reigns and over 5600 employees, Microsoft has turned the world of technology into a billion dollar giant.

Mission Statement “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential” (Microsoft, 2008).

Internal Analysis Microsoft’s strengths are their ability to design