Thursday, 16 of December

NEW INTERN

COMMUNICATION STRATEGY

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EFAP 4 (Group 3)
SUMMARY

1. Market studies ………………………………………………………..…. p 3/4 • Concurrence • Canspeack’s position

2. SWOT ……………………………………………………………………………. p 5 • Strength / weakness • Problem

3. Strategy ……………………………………………………………….….… p 6/8 • Target • Objectives • Position • Promise • Creative Axe

4. Tools Strategy ………………………………………………….…..….. p 9/19 • To valorize a new generation of current tools Newsletter Welcome Kit Employees “Memos” Employees Birthday Gift

• To inform internal key tools Canshare The Web TV

• To involve and to seduce internal tools Bob the Bonzai Three different events to propose

5. External strategy …………………………………………………..….…. p 20

6. Planning …………………………………………………………..……. p 75/45

7. Budget …………………………………………………………….…….. p 54/56
[MARKET STUDY : ENGLISH TRAINING]

The market of English training for companies started at the beginning of 80’s. At this moment a lot of companies understood that it was important that their employees speak English for the business. Then, many companies made the choice to invest in this way for generating profits.

❖ “Change your life! Speak wall street English”
Wall Street Institute was created on May 1996. It’s the leader in the world and in France of English training for individual person and companies. The network is present in France with 70 training centers. Wall Street Institute offers English training completely adapted on clients needs in general English and in business English.

❖ Telelangue
Since 1981, the 600 Telelangue’s teachers trained in France 300 000 trainees and 15 000 companies. It is the number one for linguistic training