Sector research project
1387 mots
6 pages
BLOT LaureDAVID Anne-Cécile
Gauffroy Juliette
GACHE Clélia
SECTOR RESEARCH PROJECT
Introduction
For our Sector Research Project we had to choose two companies in the same industry. We wanted to choose a sector concerning us as customers. That’s why we have chosen cosmetics. But the two companies need to be different enough in order to be compared clearly. That’s why we thought about L’Oreal and Chanel. Even if they sell the same kind of products, they don’t concern the same customers. Indeed Chanel’s products are more expensive and are part of the luxury sector. To obtain informations about the two firms, the first things we searched for were their Head office and web site. For Chanel we have found: 135 av. Charles de Gaulle 92521 Neuilly sur Seine France, www.chanel.com; and for L’Oreal: Centre Eugene Schuller 41 rue Martre 92117 Clichy France, www.loreal.com.
I) COMPANIES’ HISTORY
Chanel
Born in 1883, Gabrielle Chanel is nicknamed « Coco » because of a song. She opens her first shop in 1910 in Paris. Ernest Beaux helps her to create Chanel n°5 in 1912. The famous answer of Marilyn Monroe to which a journalist required what she was wearing at night: “Some drops of Number 5” is an excellent slogan. Since then, Number 5 has become a key product of Chanel. After the creation of some other fragrances, Mrs Chanel established herself at Ritz. Between 1983 and 1996, Karl Lagerfeld old from Balmain and from Patou, is seen entrusting the fashion clothing and Jacques Polge deals with perfumes. Nowadays, fashion glasses and jewellery are part of the key products too. Chanel has become a legend, and there is even a film about Gabrielle Chanel’s life.
L’Oreal
In 1907, Eugene Schueller, a young chemist, develops the first colouring for hair (called Auréole). He sells his product to the hairdressers in Paris. In 1909 he names his company “Société française de teintures inoffensives pour cheveux” which will become Oréal later. In