The market

Pages: 8 (1982 mots) Publié le: 6 avril 2009
Details of the business

Name and type of our new business :

The name of our new business will be “Objective France” because it will be a travel agency specialized in travel to France and in which we will propose only travel to France.

What is the format we have chosen ?

It will be a partnership between Anaïs Goutte and Anne-Louise Roman because a partnership is a business in whichthe partners share profits and losses that is to say in which the partners share the liability. Moreover as between 2 and 50 people may run a partnership and every one provide his services we have seen that it was the best format to us as we are two and we have each different skills.

Personal details

Our relevant work experience :

We have lots of knowledge that would be useful to runour business. For example :
- We speak English because we have studied in USA during two years in the same university. It is in this university that we met us and then we became friendly. Miss Goutte have studied accounting and management and Miss Roman is rather specialized in the tourism having made two years of management.
- We have both worked in a travel Agency inFrance: “Club Med” and “FRAM” during five years.
So we can say that Miss Goutte would have knowledge to keep books and Miss Roman to welcome and advice clients in our new travel agency.


How many people do we need ?

To begin we think that we do not need any staff. We can both divide up the tasks. In two or three years maybe we shall need more staff to welcome better thecustomers. In fact,when our agency will more be known we shall need :
- Staff in the agency to welcome and advise the customers. We think that we would have to hire 2 or 3 people in the futur
- Staff in France to mark off places and negociate face to face with our partners or futur partners in order to find news destination or new ways to trip and have the possibility to propose lowerprices.
Our service

Description of our offer …

Our agency will propose trip to Paris, Lyon, Marseille but also to cities less famous. With our offer, Americans will discover France and all its facets.

The customers who will enter in our agency will have different urge. That is why we propose various ways of journeys to satisfy them better. We could sell only plane tickets if thecustomers want to organize their own journey without our help, or package tours, for those who want to be allowed drive.

Our offers will be varied and adapted to all. In fact, we will offer

-weeks organized by ski, by sea… with preferential prices for the students
-the only plane ticket
-the plane ticket with reserved hotel in different area of France -package tours(bus+hotel+visit : museum…)
-specific week

As you can see we can compete very quickly on the market of travel. Moreover we have potential clients because Americans go and love France. We will make our agency know and we will make Americans want to do the trip.

The market

What are the characteristics of our market ?

Since 2004 we have attended a return of the american tourists inFrance.
It’s right that in June and July 2005 we have noted that the american customers seemed to take advantage of the recent decrease of the Euro in comparison with the dollars to visit France. To the business trip, the recovery is also here even if it is less important.
So, we can see that the market of travel to France in America is a market which is growing slowly butcertainly. We know that this market have known a difficult period after the September eleventh but we think that it is the good time to set up a new agency because the Americans begin to give again the confidence they had in the travel agencies.
So, it is because we have seen that this market was in expansion that we have decided to set up our new agency in New York.

What is our target ?...
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