A Swot Analysis For A Company Which Wants To Become Established Abroad

Institute for Higher Education in Morocco SecuAchat Report Page 1 International Institute for Higher Education in Morocco SecuAchat Report Executive Summary: Near to Europe, Morocco benefited from a great historical and cultural heritage allowing a seamless openness to the European market in all economic areas. The IT sector, which is in its fancy in western countries, has made a great leap forward during the past five years. The internet started to expand in a fashion similar to that of

U.E Market 2. Production II. Quantitative & Qualitative demand 1. Quantitative Aspects 2. Qualitative Aspects III. Competitive analysis 1. Pernod Ricard 2. Bacardi Martini 3. LVMH 4. Diageo IV. Intern Resources 1. Human Resources 2. Financial resources V. SWOT analysis 1. Strenghts 2. Weaknesses 3. Opportunities 4. Threats VI. Rémy Cointreau foresight VII. Recommandations 1

Strategies for International Expansion a different approach for Trans National Firms and SME IDRAC - Lyon 1 IDRAC - Globalization and Corporate Strategies Objectives of the session     Understand the differences in the international growth pattern between small and medium size firms and large trans-national ones Review the corporate strategies for growth and the challenges raised by international expansion Understand how small and medium size enterprises can expand

Publisher’s note Every possible effort has been made to ensure that the information contained in this handbook is accurate at the time of going to press, and the publishers cannot accept responsibility for any errors or omissions, however caused. All liability for loss, disappointment, negligence or other damage caused by the reliance on the information contained in this handbook, or in the event of bankruptcy or liquidation or cessation of trade of any company, individual or firm mentioned, is hereby excluded

Agregee d'anglais Isabelle PERRIN Agregee d'anglais, maitre de conferences a I'universite Paris III Sorbonne Nouvelle Bernard CROS Agrege d'anglais, maitre de conferences a I'universite Paris X Nanterre Iiltt:tj Education ~ HACHETTE Conception graphique: Couverture: Olivier Calderon Interieur .8€J)i"'MM Responsable de projet: Jean-Benoit Ormal-Grenon Cartographie : Pascal Thomas L'editeur tient a remercier Laurence Demazeux pour son aide precieuse au cours de I'elaboration