Advertising

figurer n’importe quelle marque dans son film, pourvu cependant que celle-ci ne soit pas volontairement dénigrée. 3. J. A. Karrh, « Effects of Brand Placements in Motion Pictures », Proceedings of the 1994 Conference of the American Academy of Advertising, p. 9096. Document téléchargé depuis www.cairn.info - - - 195.24.209.20 - 08/02/2014 11h03. © Nouveau Monde éditions 4.J.Brée,« Le placement de produit dans les films : une communication originale », Décisions Marketing, 8, 1996, p. 65-74.

« de la publicité à la communication intégrée », le dernier chapitre est intégralement consacrée à la communication multicanale intégrée. La bibliographie relative à cette partie est presque entièrement anglo-saxonne, avec des titres tels que « Advertising and promotion : an integratived marketing communications perspective, 2001 »[ix], « The new marketing paradigm, integrated marketing communications, 1994 »[x], « integrated marketing communication : pulling it together and making it work, 1992 »[xi]

success is the control. Indeed, the company controls product design, creation, production the distribution because Zara has its own retail outlet. - Finally, Zara doesn’t invest money in communication or marketing. We don’t watch advertising campaigns on TV, or advertising on magazines, unlike H&M. Zara sells its products thanks to a permanent changes of collection, and the word of mouth. To conclude, Zara has achieved a worldwide successful due to an efficient strategy. Develop customer loyalty

number of electronic media: email, web-sites and the internet, mobile marketing and other electronic media. Direct Marketing (DM) covers DM media such as direct mail and telemarketing; also the use in DM of traditional media such as direct response advertising in newspapers and TV. Description of module content: Theory, principles and practice of Direct and Digital Marketing (D&DM). Its impact on marketing communications and marketing strategies and on current and evolving business models. D&DM

commande act of God un cas de force majeure, une catastrophe naturelle addressing machine une machine à adresser advertisement une publicité, une annonce advertising la publicité advertising agency une agence de publicité advertising department le service publicité advertising media les supports publicitaires, les médias advertising, deceptive la publicité mensongère after-sales service le service après-vente agenda l'ordre du jour agent un représentant agent, clearing un agent en douane

Résultats traduction 29 IV. Conclusion 34 V. Glosses 36 Section A- Identification: liste de verbes à particules 36 Section A- Identification: phrases exemples 39 Section C- Textes traduits par sujets: Morgan Advertising 42 VI. Bibliographie 47 Fiches Excel: Identification, Données entretien, VPs par minute, VPs employés en narratif, et Données traduction - voir fiche jointe Graphiques VPs employés en narratif, non-anglophones 23 VPs

commerce and media company that offers a comprehensive branded network of services to more than 145 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming

|15 |180 |80/20-30 | |Communication Ethics and Law |W |4 |15 |15 |180 |80/20-30 | |Introduction to Advertising |W |4 |15 |15 |120 |80/20-30 | |Public Relations |W |6

the russian market by the shop-in-shops principle. In first, we decide to open a store only in the St Petersburg. For that, we rent a space in Isku stores. The package with Isku stores include the renting, the employees' wages, the insurances and advertising space in the Isku magazine.We estimate this package around ….....per month Furthermore, we have to open a bank account in Russia to facilitate the payment and avoid too much fees. So, we will have opening costs?, running cost and transfer fees

Answer key for units 1, 2, 3, 4, 5 Unit 1 1.1 1. Staff, employees( people) 2. range ( product) 3. advertising (promotion) 4. accessibility, outlets, locations (place) 5. expensive, competitors, deals (price) 1.2 1 promotional 2 advertising 3 mix 1.3 Product Branding Launch Quality Reputation support price Discounts Special deals place Accessibility Delivery Distribution location promotion Direct marketing people Competition Customers Sales force 4 price 5 products Unit 2 2.1 Product: accessibility