Advertising

countries that they are near. Because, it’s might possible they have one culture totally different. To be always present The budget of communication of Loreal is between 5% and 15% of turnover of brands of group. The advertising media Loreal use three main advertising media: - The TV - The magazine and news paper - Posting exterior The TV permit to touch directly the consumer in function hours of movies for example, we this you touch a big mass of consumer. After, with the magazine

milliards de dollars en 2005 et devrait atteindre entre 40 et 50 milliards d’euros en 2010. De très nombreux investisseurs et publicitaires s’intéressent donc à ce marché en constante évolution… I / L’« in-game advertising » et la publicité dynamique L’ « in-game advertising » consiste en l’insertion de panneaux et/ou d’affiches publicitaires sur les « maps » (les « cartes », soit l’environnement virtuel des jeux), notamment dans les environnements urbains ou sportifs. On place ainsi

the equip of basketball. Debut de production chaussure tip-top - 1982: Start of the collaboration with the famous photographer Oliviero Toscani It’s thanks to his work than Benetton has acquired notoriety. - 1985: Benetton advertising wins the “grand prix de la publicité” in France. - 1992: Creation of color magazine, on sale in 40 countries, and published in 4 languages. - 1993: "Tribù", un nouveau parfum pour femmes, distribué aux Etats-Unis, en Europe, au Moyen-Orient

exist for the moment but Dietrich Mateschitz decided to create it with an original strategy based on the communication. RedBull was launched in 1987 in the Austrian market with cannette of 25 cL blue and silvered. The product was supported by advertising with a cartoon, the slogan “Red Bull gives you wings”, and a partnership with extreme sports. The company is established in the city of Fuschl am See in Austria. The drink was forbidden in certain European countries (for example, France or Swiss)

that is to say week with special themes (for example week to ski) we would compete with the travel agency on line which propose preferential price to students. Marketing : What’s kind of advertising we want to institute ? To make known our agency at the beginning, we want to use the advertising by leaflet that we are going to put in different postal box in New York and send to the companies which work with France. We also want to make some advertisement during the 6 first monthes

(Onkvisit and Shaw, 1987). Le début Dès les années 10 qui se parle de cette problématique. En 1914, Arren a mis en place le premier ensemble de guides pour une campagne international. David L. Brown les a présenté en 1923 dans son ouvrage Export Advertising. Brown disait : ″Les gens sont partout les mêmes dans tous les pays civilisés. Ils parlent, ils lisent des journaux et des magasins, ils ont les yeux pour regarder les affiches, ils ont besoin de toute sorte de produits et ils répondent aux mêmes

marketing mix with the 4 P’s. We had to know their products, the range of prices, the place they settled and the way they promote their chain. In this segment, the product is very important. In fact, the prices can be cheap, the location good and the advertising important but if the food isn’t good the clients don’t come back. That’s why the P product has a considerable presentation in this work. We wanted to describe the target customers of Hippopotamus to understand their internal communication policy

fields activities and to present them an assessment (évaluation). Then I was in charge of dealing with customers and had to grow up our existant list, updating it . My job consisted to be comfortable with Excel and Power Point for comparative advertising and databases. I had to offer the customers our team services and specalilly helping them to sale and promote their product. I was given the chance to shortlist some of them firstly by emails then calling, as potential customers introducing

the group’s chains offers the same range to each of its stores anywhere in the world. In the southern hemisphere, the offer is adapted to the opposite season. d. Advertising strategy Inditex uses the stores themselves, located in the principal commercial areas of the cities, as the main instrument to convey its image. Advertising is purely informative, it is used as a medium for announcing new stores, the start of the seasons and the sales. 3. The goals of the company – Transform the fashion

long à obtenir (2-3 mois environ) Conseil devis : Quelles prestations ? (conseil, mise en place des actions) Rapports mensuels Engagement de positions sur mots clés Demander des exemples de résultats Référencement payant (SEA : Search Engine Advertising) En moyenne CPC (Coût Par Clic) entre 0,20€ et 1€ QS : Quality Score, note donnée par Google sur la campagne Adwords. Dans ces critères de classement on retrouve : le CTR (Click To Rate) taux de clic, c’est le nombre de clic sur le nombre d’impression