Brand

remained true to its original identity despite its growth? If yes how did it do? If no what has changed? The Diesel brand was born more than 25 years ago and is today an innovative international company. Diesel experienced a substantial growth since 1985, when Renzo Rosso based his decision concerning up market on gut feeling. Therefore he succeeded making Diesel a major fashion brand. But did Diesel keep its original identity? In order to check if Diesel remained true despite its growth we will

product is not given neither the guarantee nor what can be changed in case it is broken. Opportunities: The Dreamachine has the opportunity to be the leader in the market and to become a master brand. Another opportunity could be the launch of derived product. This product could be bought by a brand whose products’ goal is the stress. Threats: As it is a student who develops the Dreamachine and for many years ago, the patent could be stolen by a big company. Another threat is the competitiveness

Shampoos ← Table 34: US Shampoo Market: Breakdown of Media Expenditure of Leading Brands for the Year Ended April 2007 (In US $ Million) (includes corresponding Graph/Chart) ← Table 35: US Market for Regular Shampoos: Top 10 Brands Ranked by Dollar Sales for the Year Ended June 2007 (In US $ Million) (includes corresponding Graph/Chart) ← Table 36: US Market for Regular Shampoos: Top 10 Brands Ranked by Unit Sales for the Year Ended June 2007(In Million Units) (includes corresponding

3- Price 4- Promotion 5- Distribution V- SWOT VI- Conclusion VII- Bibliography I- Executive summary In this paper, I will present a marketing plan for the French textile brand: Caroll. In fact, I will implement the brand in China which is fourth economic country in the World and the country is also a member of the World Trade Organization. In a first part, I will study the Chinese context to analyze the opportunities and threats of this specific

segment of Dove is everyday woman who are looking forward self esteem, who are quite dynamical, energetic and who want to be beautiful but real. Dove positioning is the closeness to women and to there everyday beauty. It is a reality positioning. The brand identity of Dove is the following: • Physique: it is a very sober picture with a simple writing of “Dove”. The colours are reminding water and freshness (Blue and white), the logo is a swan, for the pure aspect. • Personality: a simple product

the biggest luxury shop in Europe. Galeries Lafayette is sailing clothes, shoes, bags and accessories, parfums for women, men and children. In Galerie Lafayette, people can find brands as Hugo Boss, Les Petites, Gérard Darel, Gucci, Chanel, Bill Tornade…mostly French brands but also other famous international luxury brands. Luxury jewelry such as Fred, Chaumont, Cartier, Tiffany can be found. Make up and cosmetics from Chanel, YSL but also Bourgeois or l’Oréal can be bought in the place. Galeries

{draw:frame} {draw:frame} {draw:frame} Summary Penser a rajouter la suite ds le sommaire The history of the brand: {draw:frame} The brand Nivea is the number one ranking in the world with its skin care and cosmetics. Nivea belongs to Beiersdorf a very important German society and represents 70% of its CA. The brand Nivea has been created in 1911 when the doctor Oskar Troplowitz got the first emulsion of oil in water. A dermatologist recommended him to add several ingredients

Tokyo and Hong Kong. The company increases and diversifies production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product After De Sole and Ford left their posts in 2004, Mark Lee is appointed President and CEO of Gucci division in 2005. Today, creative direction of Gucci is the responsibility

and Gamble Analyse of the brand Mr Clean Questions about the document : [pic] 1) Constuire la pyramide de marque et ajouter l’imaginaire Brand Summation Mr Clean is well reconizable. The brand is innovative and offer a variety range of products  and accessories. The image of the brand is positiv, with sympathy, expertise, conviviality, and efficacy Positionning The positionning of the brand is based on efficacy and also

to go Repositioning = to fix the positioning CUSTOMER-BASED BRAND EQUITY PYRAMID RESONANCE -> relationships= what about you and me ? Jugments and feelign -> response = what about yo ? Performance imagery -> meaning = what are you ? Salience -> Identity = Who are you ? Salience Dimensions : Depth of brand awareness : -Ease of recognition & recall -strength @ clarity of cat. Membership Breadth of brand awareness : -Purchase consideration -Consumption consideration Performance