Brand

LANCôME MARKETING PRESENTATION First,Lacôme is a brand of cosmetic. It was created in 1935 by Armand Petitjean. The brand wants to give the best to women. The name chosen for its French tone and the symbol of the brand is an old rose. We notice that the circonflex accent indicates the origin of the brand. Since 1964, Lancôme is a brand of the group « l’Oréal » and is the leader on the beauty market. Many famous ambassadress work for Lancôme such as Juliette Binoche, Kate

1. article 1. the Therefore, luxury brands had to distinguish themselves from other brands: it was for this reason they put forward their know-how, price and customer. They usually maintained a certain distance to the envy and desire (p27 pub de luxe). The know-how was the main asset that advocates for luxury brands: “the know-how could be started as a true innovation, like the discovery process by Dom Perignon champagne at

itself as a full women perfume brand. How Armani’s perfumes can feminize and break away from its “male” image? Target audience Natural women and eager for well-being aged 20 to 45 but who want to highlight their femininity and sensuality. Frequent or occasional use but also to make a gift, women who buy Armani like its rich range and its variety of scents. Although they prefer to receive advice from sellers and have the full range offered by the store brand, they often purchase in perfumery

French wine brands in the in the UK wine market: two different stories J.P Chenet: The wine in the funny shaped bottle In 1984, Josepf Helfrich owner of Grand Chais de France launched the JP Chenet brand with the idea of stepping out of the French mould and build the first French market-driven brand. Today, the wine in the “funny shape bottle” is the number one French brand sold in the UK and number 13 of the top 20 most sold wines in the off-trade. In British supermarkets it started to fly

performance. Analysis of Current Situation             Considered as world’s leading luxury goods company and home of most expensive and sought after brands, Moët Hennessy - Louis Vuitton or LVMH remarkably established its upscale market position since its was founded in 1987. This French holding company consists of over 60 globally celebrated brands in five key sectors in which their products and services are categorically grouped namely Wines & Spirits, Fashion & Leather Goods, Perfumes

noninnovative late movers, growing faster than the pioneer, slowing the pioneer's diffusion, and reducing the pioneer's marketing spending effectiveness. Innovative late movers are advantaged asymmetrically in that their diffusion can hurt the sales of other brands, but their sales are not affected by competitors' diffusion. Lilien and Yoon (1990) find that success is lower for first and second entrants; higher for third and fourth; and again lower for fifth, sixth, and subsequent entrants in selected French

owned brands in these different areas: “Monoprix Gourmet” for high quality food, “Monoprix bio” for biological food, “Autre ton” for women clothes, “Miss Helen” for the make up, etc. Moreover, twice a month, new clothes collections are launched, and an annual plan of partenerships is setted up to offer some exclusive and innovative fashion collections.  Accessibility: With a pricing policy which tends to propose accessible products, especially with the development of the owned brand of products

positive, de faire un beau geste pour une association, en donnant 50 000 dollars, et de mettre en avant nos nouveaux produits par des personnalités qui incarnent nos valeurs. PARTIE 1: présentation de l’entreprise The house of Elie Saab The brand Elie Saab took the name of its founder, the talented Lebanese designer, avid creative. At the age of 18, this genius already started his work, in his small sewing composed with fifteen “small hands”. His customers and the Lebanese media who called

different sports. In 1949 Adidas is more than a sporting mark(brand), it is also a logo, 3 bands(strips). This logo meets so present on all the products of the mark(brand): shoes, clothes and glasses. In 1990, Robert Louis Dreyfus, the new CEO of Adidas, sets up a marketing policy by privileging the mark(brand) and the brand image. A politics(policy) which brought an important added value to products Adidas. In 1996, the presence of the mark(brand) during the olympics of Atlanta allows to increase by

objective of Adidas is to gain market share. In fact the brand reorganized itself in order to face new problematic which is the fashion of street wear and thus of sport wear. In order to focus on a new generation of customer the brand has left a little is athletic image to focus on a leisure and fashion image. This objective can be separate in two main objectives: * Increase market shares in athletic shoes market * Show an appropriate brand image in order to success on this sector 2) Segmentation