Brand

european production is sold under the Godiva brand name. about 10% is sold through private labels arrangements. about 10% is sold under the brand Corné Toison dʼor. 25% of the european production is sold directly to Godiva Japan and USA (company transfer price). 65% of the total sales are made in Europe under the brand name Godiva. distibution = more than 22 airport duty-free shops throught the world. => this aspect help Godiva to establish the international brand image. INTERNATIONAL MARKETING: GODIVA

Boutié, Michel Langlois et Elisabeth Deschênes…………………………………………………… 31 From Producing Collectable Watches to Creating Collectable Watchmaking experiences par Viviane Chen… …………………………………………………………………………………………………………………………………………………………………………………………… 57 Brand Love : comprendre comment les consommateurs tissent des liens d’amour avec les marques de luxe horlogères par Gachoucha Kretz… ……………………………………………………………………………………………………………………………………………………………………………… 67 Horlogerie de luxe et médias sociaux : comment plonger

CEO Moet Hennessy USA, an importer and marketer of luxury wines and spirits in the US, has appointed Jim Clerkin as president and CEO. Clerkin joined Moet Hennessy USA in June 2008 as executive vice president and COO, with responsibility for global brands which include Hennessy cognac, Moet & Chandon Champagne, Dom Perignon, Veuve Clicquot Champagne, Grand Marnier, and Belvedere vodka. Prior to joining Moet Hennessy, he had roles of increasing responsibilities within the Guinness Group, including serving

Bionade brand is now well recognized in Germany and the company would like to take it global. As I have been appointed as the Assistant Marketing Manager of Bionade, I am in charge to determine the strategic choices and options available to take the brand world-wide. Therefore, the subsequent report includes the following information: * An environmental analysis of the company. * The company’s current situation. * A strategic segmentation and positioning for the brand. *

equipment and aeroplanes. By | | |1990 the Czech management was looking for a strong partner and chose Volkswagen. Volkswagen is the largest car maker in Europe and | | |Å koda became one of its distinct brands. To improve its sales performance, Å koda needed to assess the strength of its brand against | | |competitors. It used internal and external market research data to aid decision making. Å koda prepared a SWOT analysis to audit its | | |position. A SWOT analysis helps to show the balance

became a chairman in 1988. In 2006, Owen Jones plans to retire, so there is some speculation on how things may change with his successor. Currently there are a number of business maneuvers L’Oreal is considering: the friendly takeover of Japanese brand Shu Uemura, the bid for German Nivea, and the sale of their 19.5% interest in Sanofi-Synthelabo. There is also a potential takeover threat from Nestle, as they have a 26% interest in the L’Oreal; and the potential takeover threat from Beiersdorf/Tchibo

Horizons Study Shoppers 2010 Technical Description Brands, Distribution, Halal Certification: Attitude and purchasing Behaviours of Customers from North Africa Contact : Abbas Bendali 00 331 55 37 96 00 00 336 22 07 77 05 a.bendali@solisfrance.com http://www.solisfrance.com February 2010 la diversité en genre et en nombre Agenda Introduction………………………………………………………… p 3 Objectives ……………………………………………………….. p7 Methodology……………………………………………………….. p 10 Some results………………………………………..……………

result and recommendation for the new Caroll Strategy. Introduction: In the sector of the fashion, there are a lot of companies with a huge kind of brand are trying to implement their strategy in order to success. In France we have got this culture of “couture”, and we want sometimes to expend us at international in order to develop brand into new markets. France, as Italy and Spain, makes part of these countries that are representing the fashion environment all over the world. The company

sur plusieurs segments de marché -Situations de crises limitées aux marques produits directmnt concernés -Pvt être cédésplus facilmnt q les autres types de marque -Statégie très couteuse -En cas fort succès, marque produit peut évoluer vers « Brand » (néologisme francisation mot « branduct »). EX : Frigo, Post-it, Leenex, Tic-tac, Thermos, Scotch, Tupperware, etc. • Marque gamme Associe sous même nom et même promesse, ens. de produits homogènes. [pic] -Offre possibilité d’exploiter

and more competitive, perfume shops bet on new selling points arrangements, the referencing of exclusive brands to distinguish itself from the offer of the competitors, and the development of a wide range of beauty services to the clientele. That’s why, with a good customer relationship management in the sector of beauty distribution can make the difference .We will study the case of the brand Sephora. About SEPHORA History Nowadays, Sephora is one of the biggest retail chains of cosmetics. Sephora