Brand

the Belgium market P.4 a. Presentation P.4 b. Figures P.5 III. General description of the AB-Inbev group and it position in the world P.8 a. The group story P.8 b. The different brands P.9 IV. Stella Artois P.12 a. Presentation: -History P.12 -Figures P.13 b. Stella Artois branding: -1 beer, 2 positioning P.14 c. Stella Artois strategy:

notoriety and their legibility. For this reason some luxury companies decided to use shocking and sexual pictures in order to augment the memorization’s rate of their advertising campaigns. With the purpose of attracting a wider range of consumers, brands started to use pornographic codes and images in their ads and this phenomenon is called “Porno Chic”. In our analysis we are going to focalize on the role of “Porno Chic” campaigns in the luxury sector and their perception in Spain, Italy and Greece

la recherche sont fournies. Mots clés : Choix de la marque de distributeur, Perception de l’image du magasin, Image prix perçue des MDD, Perception de la valeur des MDD, Brésil. Abstract: In this research, we investigate factors influencing store brands’ (SBs) choice in the Brazilian market, propose and test a conceptual model integrating these factors. The sample comprises 379 respondents randomly drawn from a larger consumer survey undertaken in Brazil. Structural equation modeling was used to

la recherche sont fournies. Mots clés : Choix de la marque de distributeur, Perception de l’image du magasin, Image prix perçue des MDD, Perception de la valeur des MDD, Brésil. Abstract: In this research, we investigate factors influencing store brands’ (SBs) choice in the Brazilian market, propose and test a conceptual model integrating these factors. The sample comprises 379 respondents randomly drawn from a larger consumer survey undertaken in Brazil. Structural equation modeling was used to

la recherche sont fournies. Mots clés : Choix de la marque de distributeur, Perception de l’image du magasin, Image prix perçue des MDD, Perception de la valeur des MDD, Brésil. Abstract: In this research, we investigate factors influencing store brands’ (SBs) choice in the Brazilian market, propose and test a conceptual model integrating these factors. The sample comprises 379 respondents randomly drawn from a larger consumer survey undertaken in Brazil. Structural equation modeling was used to

Mutuelle Générale, MGEN…), et des pure players (Amaguiz, Idmacif). Pour chacun des acteurs, nous avons décrypté les systèmes identitaires et attributs des marques (nom, logo, slogan, valeurs), ainsi que les stratégies d’image (sémantique, publicité, brand content…). Cette analyse est complétée par un baromètre exclusif d’évaluation de la cohérence et de l’efficacité des systèmes identitaires des principales marques du marché. PRECEPTA groupe Xerfi 13-15, rue de Calais 75009 Paris Tél : 01 53 21 81

Experiences, moments of genuine pleasure and pure indulgence designed to continually delight coffee connoisseurs wherever, whenever, and however. In the last 24 years, Nespresso has built a passionate global brand community. It consists of coffee lovers who identify with the iconic Nespresso brand and what it stands for: coffee expertise, highest quality, continuous innovation and distinctive design. A winning entrepreneurial team and formula of excellence Established in 1986 and headquartered in

However, intense competition in the telecommunications industry will adversely affect the group’s market share and revenue growth in the coming years. Strengths Prominent market position Extensive global reach and diversified revenue base Significant brand image Opportunities Growth of mobile advertising Increasing 3G penetration Focus on M2M solutions Mobile money transfer services market Growth of Indian telecom market Weaknesses Legal proceedings Threats Intense competition Regulatory environment

la recherche sont fournies. Mots clés : Choix de la marque de distributeur, Perception de l’image du magasin, Image prix perçue des MDD, Perception de la valeur des MDD, Brésil. Abstract: In this research, we investigate factors influencing store brands’ (SBs) choice in the Brazilian market, propose and test a conceptual model integrating these factors. The sample comprises 379 respondents randomly drawn from a larger consumer survey undertaken in Brazil. Structural equation modeling was used to

la recherche sont fournies. Mots clés : Choix de la marque de distributeur, Perception de l’image du magasin, Image prix perçue des MDD, Perception de la valeur des MDD, Brésil. Abstract: In this research, we investigate factors influencing store brands’ (SBs) choice in the Brazilian market, propose and test a conceptual model integrating these factors. The sample comprises 379 respondents randomly drawn from a larger consumer survey undertaken in Brazil. Structural equation modeling was used to