Brand

I. Objectives Nowadays, in France, the cell phone market is very profitable. Thanks to a lot of advantages, Smartphones become indispensable for their users. Five brands are fighting to be the leader of this market: Apple, HTC, Blackberry, Samsung, and Nokia. But, one product appears as the Smartphone: The Iphone. Even if everybody doesn’t have one, we all know someone who has one. We have all try one, at least once. This product is very successful, particularly with people between 18-25 years

Introduction to communication · Publicité : advertising (long term effect) brand awaress (notoriété) · Evénements : events (wedding, U2 en concert,….) · C.R.M : consumer relationship marketing: communication ciblée, personnalisée, destine à faire réagir sur une offer temporaire. · Annonceur : advertiser ---> il aime le CRM car il est à même de mesurer les effets · P.R : presse relation : conférence de presse · Web : · Promotion: (discount, price off. Extra free equipment, sponsoring) --->

February 2010, Cadbury has been taken over by the American giant Kraftfoods. As a result of this acquisition, Cadbury's brand image has been damaged in the UK and the firm has faced an internal turmoil as many managers left the company. But Cadbury still remains Britain's best-loved brand according to “The Sun” (12/04/2010). 2. Cadbury Dairy Milk The most famous and popular brand in the UK is Dairy Milk which has been launched in 1905. It is a milk chocolate manufactured with Fairtrade cocoa originated

 Bonus  –  2nd  Tier   ü Global  Pool  Bonus   ü Platinum  Club  Bonus     v Les   QVs   sont   les   points   renversés   par   Vemma   qui   récompensent   l’activité   des   Brand  Partners  situés  en-­‐dessous  de  soi  dans  la  généalogie.  Ils  sont  utilisés  pour   estimer  les  rémunérations  auxquelles  un  membre  peut  prétendre.   v Un  filleul

is a main sector touched by counterfeiting. Furthermore the leather goods are items most attacked in fake luxury trade. We can underline this by mentioning the most counterfeited luxury brand to date as well known: Louis VUITTON. Products of this brand as many originals are the most copied in the world. The brand has engaged itself in a strong fight against counterfeiting. Leather goods are declined in several products: handbags, belts, wallets, luggage’s, purses, keys chains, spectacles cases, passport

et l'image de la marque. BIBLIOGRAPHIE AAKER D A. (1991), «Managing brand equity: Capitalizing on the value of a brand name», New York: The Free Press. AAKER D A. (1991), «Managing brand equity: Capitalizing on the value of a brand name», New York: The Free Press. AAKER, D. A. Et KELLER K.L. (1990), «Consumer Evaluations of Brand Extensions», Journal of Marketing, vol.54, pp. 27-41. AGGARWAL P. (2004), « The effects of brand relationship norms on consumer attitudes and behaviour», Journal of Consumer

secteur par les rachats de petites marques spécifiques par les acteurs « géants » du marché, la banalisation de l’offre pour aboutir à un « commerce ethnique ». Summary Which are the stakes of the ethno-cosmetic market for the general brands and the specialist brands and which strategies do they adopt? The ethno-cosmetic in Europe relates to the products intended to the black skins, with the frizzy hair, curly. It is before a whole concept marketing whose only merit is to correspond to a reality

Provencal image abroad? Therefore how can L’Occitane, - so a French company -, find its place on the foreign markets? (the cases of United-States, Japan, China, India) I)Presentation of L’Occitane L’Occitane is a brand which makes cosmetics with plants. The company uses natural ingredients and produces in Provence, as its name indicates it. Such as: Shea butter, olive, roses, lavender, immortelle, almond, cherry blossom, and verbena. History Key dates: 1976:

famous nutrition brands in the world, which explains its success and position in their markets. We can quote the main ones such as: Actimel, Activia, Badoit, Blédina, Danette, Danone, Evian, or Numico. Thanks to all these different brands the company we’ve chosen enjoy a very powerful share of voice in the markets it lead. As we can see from the figures above, it is a huge structure and we could not have analyzed it all. That is why we’ve chosen just to work on the Dairy products brands. This division

| Option B – La Formation des employés Profile de l’entreprise – La Senza La Senza opère dans le secteur du commerce de détail plus de 300 magasins au Canada en plus d’en franchiser environ 466 dans 48 pays. (Brands, 2011) Avec des revenus de $491 Millions dollars Canadiens en 2010, « Notre mission est d’offrir une superbe gamme de lingerie dans un environnement de classe mondiale. La Senza offre à sa clientèle un service personnalisé hors pair et des