Brand

from the book “For God, Country and Coca-Cola”. The company Coca-cola is a multinational and it is not limited to one product. Through the years they have invented and introduced many products than their main cola drinks. The list of Coca-cola brands are as follows: 24 1. Appletiser 2. Aquarius 3. BPM Energ y 4. Barq's 5. Beat soda 6. Beverly 7. Cannings 8. Cheers 9. Ciel 10.Coca-Cola Black C h e r r y Va n i l l a 11 . C o c a - C o l a B l a k 12.Coca-Cola C2 13.Coca-Cola Cherry 14.Coca-Cola

discount growth in France 3 The beginning of hard discount in France 3 The customers 3 Main players 4 The decline of the model in France 6 A period of slowdown 6 The competition of traditional formats 7 The national brands 8 How to end the slowdown? 8 Actual strategy of hard discounters 8 Toward an evolution of the concept 9 Proposition of strategies 10 Bibliography 11 The hard discount model The business model of hard discount is attractive

STRATEGIE DE MARQUE Le cas Nike SOMMAIRE Introduction Page 3 PARTIE I : Le Storytelling – le Brand Content A) Le Storytelling B) Le Brand Content Page 4 Page 5 Page 8 PARTIE II : L’Analyse A) L’analyse de la marque B) L’analyse de la concurrence Page 14 Page 15 Page 24 Conclusion Webiographie Page 46 Page 47 2 INTRODUCTION Nike, numéro 1 mondiale dans l’équipement sportif, est une société Américaine basée près de Beaverton, en Oregon. La société Nike a

H&M in Japan [pic] Abstract H&M is a leading brand in terms of fashion clothes and garments. Its fame is spread worldwide. However, the company aims at expanding in Japan this year. This report will first analyse the aspects of the Japanese markets and its potential. This will lead to reveal the challenges the brand will have to face by entering this market. Then, it will define the best way to enter the country. It will finally appraise the benefits that the collaboration

Structure du capital 2) Compétences (ou savoir f Premium3878 Mots16 Pages Ray Ban Présentation Oral ------------------------------------------------- Ray Ban Good morning everybody and welcome. Today, i would like to outline the Ray Ban brand. Actually, this a brand kown and worn by everbody that’s why i wanted to understand the phenomenon and its success. I have divided my presentation Premium718 Mots3 Pages Ray Ban Marketing stratégique Etude de cas Produit de grande consommation Exercice : chiffrage

Appendix……………………………………………………………………….…….......28 Part I: Executive Summary PepsiCo Almaghrib re-entered the Moroccan market in 2004 after an interruption that had lasted for almost 7 years. With this re-introduction, PepsiCo Almaghrib came back with a brand new team and new ideas that has allowed it to reach the position in which it is in today. Yet, with this new arrival, Pepsi was to start again very small in the Moroccan market. This was not very harmful to the company as it found a number of opportunities

The ratio of Chinese smokers is very big Place: Marlboro brand sells its products in tobacco shop and airports where Marlboro has opened duty free shop. However, in China Marlboro can’t rise its selling’s with vending machines, because of the current laws about automatic distribution. Promotion: In order to improve selling, Marlboro proceeds to an important campaign of advertising. But what is very interesting in how Marlboro has to conceive marketing is that the direct ads are very strictly

slogan Predominant means to communicate Own way to communicate Internal communication • Global fashion brand • Based in Treviso, Italy • Founded in 1965 by the Benetton family 6 200 stores in 120 countries 2 billion euros per year 3 brands : • Casual : United colors of Benetton • Fashion : Sisley • Sports : Playlife • No official logo for Benetton • A logo for each brand of the group • Most recognized logo : United colors of Benetton • No official slogan • The logo can

synthetic hair dyes by the French chemist Eugène Schueller. But the company soon expanded its product range and operations to many other countries to finally become a France-based international cosmetics giant operating in 130 countries with more than 23 brands. We will try to get and understanding of the strategy of L’Oréal based on the 4 elements that composes it, using its mission and vision as a good starting point. MISSION : « To make beauty universal » VISION : L’Oréal believes

this turbulent period, during which our clients sought a return to core values, to recall our heritage of excellence, and the values of creativity and durability which are embodied by the Group’s brands. The future holds excellent potential, in historic markets as well as in emerging markets, for brands which know how to continually inspire their contemporaries, regardless of where they are in the world, and are committed to quality, beauty and authenticity. PASSIONATE ABOUT CREATIVITY At