Brazil

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial

report which is communicated to the shareholders during the annual Common General assembly. The Group Carrefour is a very big employer. He is the eleventh world private employer, the first one in France and in Greece as well as the third in Brazil. The co-workers are situated in 68 % in Europe, 16 % in Americas and 16 % in Asia, what indicates that approximately two co-workers on three works in Europe and one on three in the rest of the world. The Group Crossroads is recognized as

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial

helps it deliver innovative products and technologies. The group’s R&D efforts are directed at developing new products and processes, and improve the capabilities of existing products. Peugeot has four R&D centers in France, one each in China and Brazil developing vehicles for the respective markets. The R&D expenditure of the group is primarily attributed to the expansion of its production capacity and for the development of new versions, new engines and restyles. For instance, in 2008, the group

Memo item: World (PPP weights) High income OECD Countries Euro Area Japan United States Non-OECD countries Developing countries East Asia and Pacific China Indonesia Thailand Europe and Central Asia Russia Turkey Romania Latin America and Caribbean Brazil Mexico Argentina Middle East and N. Africa Egypt 7 Iran Algeria South Asia 7 5 4 3 1,2 2.7 3.1 3.8 21.0 97.0 36.4 6.7 3.2 4.8 4.5 4.4 3.3 7.5 4.1 2.4 3.6 3.5 3.7 3.2 3.0 2.2 3.8 2.7 4.3 3.9 4.4 4.0 4.0 3.6 4.5 2.4 4.0 4.6 4.0 3.8 4

does not require high technics knowledge, and then a numerous number of people are susceptible to use those tools. Thus, we find at this step of the process people from countries less advanced technologically speaking. That is to say, Eastern Europe, Brazil or Western Africa countries for instance. At the end of the chain we finally find those in charge of laundering the money recovered. Several methods exist. The simpler is the on-line purchasing thanks to stolen credit cards numbers. That is to say

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial

consumer survey undertaken in Brazil. Structural equation modeling was used to assess the hypothesized relationships. Results show that SB attitude, SB perceived price image, store image perceptions, SB value consciousness and SB purchase intention have a significant direct or indirect influence on SB choice. Theoretical and managerial implications of these findings are provided. Key words: Store brand choice, Store image perceptions, SB price image, SB value consciousness, Brazil. 2 Résumé managérial