China Pest Analysis

[pic] INTERNATIONAL MARKETING STRATEGY CASE STUDY [pic] [pic] Oliver Albiges Bruno Boulay Javier Bretón Yong Cai Estelle Chardonnal Mathias Feiler MARKETING AUDIT PEST - Analysis |Poltical / Legal |Economics | |Intellectual property protection laws |Globalisation | |Antitrust

Final ASSIGNMENT Content: Executive Summary 3 Introduction: 4 Caroll’s Introduction: 5 Caroll’s Analysis: 6 The Value Chain Analysis: 6 The 3V’s Analyze: 6 Porter’s Five Forces: 7 Ansoff Matrix: 9 SWOT analysis: 10 Caroll positioning matrix: 10 Boston Box matrix: 11 The Chinese market: 12 P.E.S.T: 12 The Strategy to sell in China: 13 Recommendations: 15 Conclusion : 16 Bibliography: 17 Executive Summary For Final Assignment of Strategy Marketing

Analytical Questions 4 2. Value Driver Analysis 4 3. Strategic Pre-Evaluation 4 3.1 UK Economic growth: 4 4. Strategic analysis: Issues and Concerns 5 4.1 Macro-environment (PEST) 5 4.2 SWOT Analysis 5 5. Tesco Financial Analysis 6 5.1 Difference Analysis 6 5.1.1 Summary of Difference Analysis 6 5.2 Tesco Investors Ratios 6 5.2.1 Earnings Per Share EPS and Dividends 6 5.2.2 Forecast of Tesco Future earnings 8 5.3 Margin Analysis 8 5.3.1 Profit Margin Ratios 8

countries to internationalise.   II. Analysis of the Global Environment facing the business : To study the Global Environment facing the business, I have searched for the key trends of the enterprise in order to use it in the PEST analysis later. The key trends allow me to understand what is relevant for the enterprise and then develop those points in the PEST analysis. Key trend are useful to know the important point in the business environment. The PEST analysis is used to study the macro-environmental

* 665 Workers * 680 000 tons of potatoes * 340 969 tons of selling product per year * 218 852 000€ turnover per year V. Lutosa abroad Lutosa is located in many countries through the world such as Spain, Brazil, China, Italy or Japan. In 2008, the company reaches 91% of its exportation volume to 94 different countries thanks to subsidiaries, agent or importers-distributors. To reach the goal which is to be present to market outside Europe, Lutosa is involve

is aiming to enter the growing middle market in china” Table of contents I- Executive summary II- Situation analysis in China 1- Environmental factors 2- The textile market in China 3- Chinese customer habits 4- Category factors (Porter’s five forces model) III- Company analysis 1- Mission statement 2- Company background 3- Competitive analysis IV- Marketing strategy 1- Target

Project supervisor: Mikael A. Rasmusen Hand in date: 17 May 2010 Number of Characters: 21.328 Author of the project: Kayembe Alphonsine Table of contents 1 Table of contents 2 2 Preference 5 3 Problem formulation 6 4 Swot-Analysis 7 5 The micro-environment 9 5.1 Suppliers 10 5.2 Distributors 10 5.3 Customers 11 5.4 Competitors 11 6 The macro-environment 12 7 The Porter Five Forces 13 7.1 Potential entrants 13 7.2 Buyers 14 7.3 Substitutes

Bibliography Introduction China represents today one of the most potential market of the world and attract more and more foreign capital. There are approximately 1 200 French companies established in China with 200 000 employees. It is one of the largest markets in term of inhabitants (1, 3 billion potential consumers), and in term of economic growth as it has become in less than 20 years the fourth economy of the world. China is a region of great opportunity for all types of

you are then run faster. It indicates that if Google wants to keeps its current position smooth then it has to take steps that will also help it from flip-flopping. I would like to mention here that for the sake of advising Google I shall mention PEST, SWOT, 5 forces etc in this paper but I am not going to give textbook-like description as undergraduate students do. Google’s business model Here I am not going to elaborately describe the Google’s formal model as everyone has the access of that

AstraZeneca: Strategic Analysis Introduction: This report is aimed at presenting the strategic analysis of one of the world’s leading pharmaceutical companies, AstraZeneca, which is dedicated to the discovery, development, manufacturing and marketing of high quality, effective prescription medicines that bring benefit for patients and add value for shareholders and wider society. The specific objectives of the report include external and internal environment analysis of AstraZeneca; and generalized