Choice

give the opportunity to the European households to choose their supplier, the market of electricity and gas has been opened since 1997. Therefore, they were supposed to get lower prices and to get an increase of the choice. Nevertheless, the reality is different. Even if they have the choice, they are still “submit” to one supplier which used to be “the one” in the area due to history. The competition policy is the European Union is to ensure that there is a free and fair competition. Legislation is

pour une nouvelle doctrine de la Commission AIRTOURS/FIRST CHOICE Le cas: un oligopole à trois résultant de la fusion entre deux voyagistes britanniques par contrôle total de First Choice par Airtours Interdiction par la Commission (22 septembre 1999) En raison d’une position dominante collective dans un marché déjà concentré (vacances à forfait à l’étranger vers des destinations proches). 5 - Jurisprudence récente AIRTOURS/FIRST CHOICE Condamnation par le TPICE (6 juin 2002) • Absence de trois

that from people who wear Gap.” How could we not be influenced by ads if they are constantly being exposed to us? How could they not influence our lifestyle? The food we eat, the clothes we wear, the cars we drive, almost everything we buy come from choices resulting from an ad we saw. For instance, ads tell us smoking is cool. Although they do not say it explicitly, tobacco ads show us ‘cool’ _meaning beautiful, trendy_ people smoking. This explosion of smoking ads is not new and is not limited to

d'avril 2010. Il va aussi jouer dans quelques-uns des épisodes de la saison 11 des Experts dans le rôle de Jason McCann. Ces épisodes seront diffusés à partir 23 septembre 2010 aux USA. Justin Bieber a remporté quatre trophées lors des Teen Choice Awards 2010 : celui du meilleur artiste masculin, de la révélation musicale masculine, du meilleur album pop de l'année avec My World 2.0 et de la star masculine de l'été. Il a aussi remporté le prix de la révélation de l'année aux VMA 2010.

the tree that gives us chocolate is Theobroma cacao, which literally means 'food of the gods.' Cacao is tropical, and chocolate history begins in Latin America, though Africa is a major producer today. The major trends Long the sophisticated choice of chef’s worldwide, dark chocolate has been steadily gaining in popularity among home bakers in this country.  With more recipes calling for specific types of chocolate, even specific cocoa content, dark chocolate desserts are clearly a hot culinary

system of advertisement is overwhelming the visual market: video clips and TV series also take advantage of it and here the target is the audience. Finally, cinema is not going to become a mercenary sector because movie makers have to keep the choice and the freedom to make their movies.

Cinq ans après, il y a 24 magasins en Arkansas, qui atteignent 12,6 millions de dollars de ventes. En 1991, Walmart se lance dans l’international en commençant par ouvrir un magasin à Mexico (Walmex). La même année, la marque « Sam’s American Choice » est lancée par le groupe. En 1992, Sam Walton se retire et c’est son fils, S. Robson Walton qui lui succède en tant que Président du Conseil d’Administration. L’entreprise ➢ Son activité Walmart est une entreprise spécialisée dans

make it more accessible to customers the products of famous brands of perfumes. With Nocibé, women can have perfumes and make up more easily, in their city. Indeed, in the past best Perfumers have a shop only in Paris. With Nocibé, women have the choice in their products and it’s affordable. History of the logo: "Philosophy" of Nocibé: * Intelligence Ability to understand emotions and needs of customers with listening and intuition * Sharing Complicity and generosity with each client

Barry Schwartz Le paradoxe du choix CONF 2008 48 Le choix ne rend pas heureux ! 1. 2. 3. 4. 5. Choisir c’est renoncer Choisir c’est passer à côté Choisir c’est frustrant Choisir c’est anxiogène Choisir c’est difficile! The Paradox of Choice CONF 2008 49 “Homo Consomatio” • Rêver • Jouir • Consommer • Vouloir profiter L’Homo Usager Choisit, Achète, Attend, Se trompe Paye ! Subit le marketing et les contraintes de son achat “Homo clients” Il est fidèle, prosélyte

fleet (airplane renewal every 6 year maximum). * Differentiation toward the competition: higher quality services (Comfort luxury). * A customer politic orientation (faithful program). * Network communication and retailing efficient. * Wide choice of destinations and regular flights. * Company deemed and credible * Growing in Asia/Pacific Market * The first user of the A380 (innovative and enterprising company) | * High prices (very specific market segment) * Presence only in capitals