Nocibé

381 mots 2 pages
| Practical training report

Some dates:
1984: The first Nocibé is open in Lille.
1998: Nocibé is integrate into the Kruidvat group and accelerates is development.

2000: Nocibé incorporates the brand “Baiser Sauvage” and “Process Blue”.
2002: All shops and all companies became Nocibé shops.
2005: Nocibé investing in the market of dietetics products and drugstore with a fusion with HLL Paris Rive Droite with the brand Euro Santé Beauté.
2006: The group Bridgepoint Capital sells the company to investment group Charterhouse. He always has Nocibé nowadays.
History of Nocibé:
Nocibé is a national chain store.
His creator is Daniel Vercamer, which opens the first perfume in Lille Nocibé to make it more accessible to customers the products of famous brands of perfumes.
With Nocibé, women can have perfumes and make up more easily, in their city. Indeed, in the past best Perfumers have a shop only in Paris. With Nocibé, women have the choice in their products and it’s affordable.

History of the logo:

"Philosophy" of Nocibé: * Intelligence
Ability to understand emotions and needs of customers with listening and intuition * Sharing
Complicity and generosity with each client, shopping must be enjoyable and unique * Pleasure
Sales assistants must be animated by passion, dream and desire * Expertise
Professionalism and advices
Nocibé wants to help clients in their search for beauty and well-being and wants to help them reveal their beauty.
For Nocibé, the beauty does not dictate, it turns out! In a shop you have fun and pleasure. You can make a gift for someone or you can take care of yourself.
Economic Identity card: * Activity : Perfumery, cosmetics and beauty parlor * Products oriented on fragrances, skincare's, , cosmetics, bath and accessories * N°2 on French market * Nocibé represent 460 shops with 348 branches and 112 franchisees in 2009 * 333 shops are beauty parlors in 2009 * Nocibé have 2900

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