Competitors Analysis

In a rapidly changing and competitive business environment, it is not easy to predict: ◗ future trends in consumer tastes and preferences ◗ competitors’ actions ◗ market conditions. Creating new products or making changes to existing brands can be expensive. It involves making investment decisions now, in the hope of making a return later. Weighing up future returns against an investment is a crucial part of a manager’s job. It always involves an element of risk, because the future is

2001) and presents real potential for development. Distinctions can be made according to the characteristics of each product (for example the color: pale ale, white, amber ...). These are distinctions that the consumer generally applies! II- Competitors : Two major companies share almost 3 / 4 of retail sales: •Kronenbourg breweries with 9.9 million hl produced, nearly 50% market share •The Sogebra (Heineken) with 5.1 million hl produced, representing 30% market share • Brewery Stella

more loyal to competitors. They can concentrate on segments that are strong while shedding segments that are weak.” While segmentation was initially developed as a tool for market research, the latest applications are taking root as a sophisticated, enterprise-wide strategy. Multiple departments within a company now use segmentation initiatives for customer acquisition, product development, cross-selling, up-selling, customer relationship management, media planning, site location analysis and merchandising

help producers in developing countries and sustainability advocating the payment of a higher price to producers as well as social and environmental standards. Unfair trade refers to acts of legislation, illegal techniques or positions giving a competitor an advantage over others like violation of antitrust law to force others out of the market, or trademark infringement ''contrefaçon de marque'', misappropriation ''appropriation illicite'' of trade secrets, trade libel ''diffamation du commerce''

consequence of a bid being considered hostile is practical rather than legal. If the board of the target cooperates, the bidder can conduct extensive due diligence into the affairs of the target company, providing the bidder with a comprehensive analysis of the target company's finances. In contrast, a hostile bidder will only have more limited, publicly-available information about the target company available, rendering the bidder vulnerable to hidden risks regarding the target company's finances

“quadruple-Qs”. Magnet Employer A popular business or businessperson to who job candidates naturally gravitate. Magnet employers often have brand name recognition behind them, and they typically offer higher pay or better benefits than their competitors, thus making them a “magnet” for job seekers looking for superior compensation. Accrued monthly benefit The earned pension benefit that will be paid to an employee at regular retirement age. The accrued monthly benefit is based on the employee’s

actual avg. room rate) (roomnights available x room rate potential) Take a look at hotel functions: Director of market/revenue strategy Yield Management Page 4 Inventory management group strategy/ business evaluation Revenue analysis Property sales & event management- sales & implementation Therefore we maximize revenue in hotel by: • Pricing: how to price their product • Inventory allocation: what we put on shelves • Selling strategy: how to sell the product Requirements

production is leather-goods Perfume Accessories ►Lighter ►Pen ►… Competiters of Cartier • Most of the competiters of Cartier belongs to the same group Richemont • But also there are more... Sales localization of Cartier and some Competitors Sales localization of Cartier Sales localization of Richemont’s companies Branches of Cartier At the beginning • 1899: 13 rue de la paix, Paris • Sons of Alfred Cartier have spread the branches all around the western world : London / New

goal. In this case the strategic management take the concept of strategic planning. Then, the strategy can be classified in term of “environment”. This section includes all the decisions which have the target to strengthen the company against his competitors. The concept of struggle on the markets creates a connection with the strategic marketing. Finally the theme of “changement” include all the actions about the structural evolution in the company’s management. We can classify the various definitions

assets  action appropriée : appropriate action  action disciplinaire interne : internal disciplinary measures  action en justice : legal proceedings  actions correctrices / correctives : corrective action  actions des concurrents : action by competitors  actions entreprises : actions taken  actions internes de formation : in-house training programmes  actions spécifiques : specific measures  activer les services : activate services, to  activité auditable : auditable activity  activité commerciale