Competitors Analysis

and close to the living districts Workers：2 Opening time：8:00 am—11:00 pm Sale’s way：Self—help and delivery Service：To establish a good relationship with consumers, and get a win –win relations. 2.5 Investigation result According to the analysis and survey, the store should meet the customer’s requirement. It should build a free shopping mode. With the proper management, planning for different conditions, the store will obtain profit. 2.6 Risk & weakness Before avoiding the risks, it

[pic] INTERNATIONAL MARKETING STRATEGY CASE STUDY [pic] [pic] Oliver Albiges Bruno Boulay Javier Bretón Yong Cai Estelle Chardonnal Mathias Feiler MARKETING AUDIT PEST - Analysis |Poltical / Legal |Economics | |Intellectual property protection laws |Globalisation | |Antitrust

sales of Brand's birds nest has-been in decline. Hong Kong is handler, and has-beens for long time, one of the Biggest Consumers of Birds' Nest, importing about 100 tons (grossing about $ 25 million) Annually. This Has Many in result fromthis Competitors' Entering the market. Despite the Demand, the Bird's Nest Has Also Been industrie year Increasing number of facings challenges. Over recent years, There Have Been Many reports of unethical companies selling or tampered fake bird's nest. This Has

Business Policy The SWOT Analysis SEPHORA In this SWOT analysis, we chose the company Sephora because its situation seems perfect for this kind of study. We will first tell you about the brand and the company; then we will proceed to the SWOT analysis by pointing out the: - Strengths Weaknesses -Opportunities Threats Our work will end with the strategies to develop according to the SWOT. The presentation: Sephora is a chain of stores specialized in cosmetics

Table of contents Introduction 1 A. Situation Analysis 2 1. Market analysis: 2 2. PEST Analysis 3 2.1 Political factors 3 2.2 Economic factors 3 2.3 Social factors 4 2.4 Technological factors 4 3. SWOT: Internal analysis. 4 3.1 Strengths: 4 3.3 Opportunities: 5 3.4 Threats: 5 4 .Competitive analysis 6 5. Segmentation: 7 B. Strategic Marketing 9 1. Problem statement 9 2. Alternatives: 9 2.2 Alternative 1: 9 2.3 Alternative 2: 10 2.3 Alternative 3: 10 2.4

leadership position with a turnover of 14,982 million €, an increase of 3.2%. Thus, we will discuss a diagnosis with internal and external how the group manages to maintain its leading position in this market. I. Internal Analysis : In order to process to the internal analysis of Danone Group, we will firstly use the tool SWOT with the strengths and weaknesses of the group, and then we will study its unique resources and core competencies. a) SWOT : To begin, we will present strengths of Danone

Industry Analysis The company OPODO is an online travel agency. In order to be more efficient a company must know its environment whether this is in the online or offline world. It is a step very important to do because it permits the company where are its strengths and opportunities on the market and try to overcome the difficulties and be the best. In this way, we will analyse the external environment of the company OPODO, to do so we will use an external analysis and the Michael Porter 5

Summary Summary 1 I) MARKET ANALYSIS: 2 a) Demographic analysis 2 b) The market's needs. 3 c) Our Target. 6 d) SWOT Analysis: 6 II) COMPETITIVE ANALYSIS: 7 1) FNAC: 7 2) Itunes: 7 3) Virgin: 8 III) MARKETING PLAN: 9 1) Product. 9 2) Place: 9 3) Price: 10 4) Promotion: 10 IV) OPERATING PLAN: 11 V) MANAGEMENT PLAN: 11 VI) FINANCIAL PLAN 11 I) MARKET ANALYSIS: « Back to Black » develops a high-quality service for music

………………………………………………3 II- Environmental analysis…….……………………………………………..……………………………4 II-a) Market trends……..…………………………………………………………………………………..4 II-b) Customer analysis…………………………………………………………………………………...4 II-c) Competitors analysis (Porter 5 forces)..……………………………………………………5 II-d) Current position of Bionade (SWOT)..……………………………………………………10 III- Strategic concerns…….………………………………...…..………………….……………………11 III-a) ANSOFF Matrix….………………………………………………………………………………...11 III-b) PESTL analysis.….…………….…………………………………………………………………

necessary to compete. When the threat is high, incumbents must hold down their prices or boost investment to deter new competitors. The threat of entry in an industry depends on the height of entry barriers that are present and on the reaction entrants can expect from incumbents. If entry barriers are low and newcomers expect little retaliation from the entrenched competitors, the threat of entry is high and industry profitability is moderated. Barriers to entry. Entry barriers are advantages