Competitors Analysis

competitive advantage. By subdividing an organisation into its key process or functions, Porter was able to link classical accounting to strategic capabilities by using value as a core concept, explaining how a firm can position itself against its competitors given its relative cost structure, how the composition of the value chain allows the firm to compete on price, or to differentiate its products to specific customer segments . Therefore the value chain is the synthetic representation of the

BMW Case Analysis : We can begin by the facts, during this period, the number of cars sales in united states decreased by 24%, but BMW evolution was worse with a decrease of aproximatively 30% during the same period. So what are the reasons of the decline of BMW on the american market beetween 1986 and 1991? We can notice several key events which had a strong influence on BMWs business. The brand is on the luxury / performance car segment of the market touched by differents news reforms

Artemiy Osipiyan 08023593 Finance and Investment management Ashleigh Logan 06007636 Business with Human Resource Management Overview Nokia is an international company that operates in the communication industry. However for this strategic analysis we will concentrate on the largest area of this industry that Nokia produces for the Telecommunications industry. Nokia’s main role is the manufacturing and sale of mobile phones. It is estimated that ‘1.6 billion mobile phones will be sold in 2008’

Land Rover Case Content History of Land Rover 2 SWOT- analysis 3 Key issues: 4 Positioning Alternatives 5 Positioning Recommendation 7 Recommendation for Marketing Allocation and Utilization 8 Target Groups 8 Advertising 8 Budget Allocation 9 Sponsorship 10 Experience Marketing Programs 10 Driving Schools 10 Love of Products 10 Promotional and Direct Mails 10 Should LRNA open new concept center? 10 How we would manage the Land Rover line: 11 Conclusion 11 Sources

competition. III. Competitive marketing analysis a) Benchmarking The principal advantage of apple against their competitors is his communication. Indeed Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both in the TV adverts, both in print ads, both in the online communications. Apple is not only a company but a concept thanks to their design and their innovation (IPod touch…) b) SWOT analysis SWOT Analysis is a strategic planning method used

 SA  and  Rolex   Industries  SA  to  become  Rolex  SA     Leadership  :  Bruno  Meier  and  Patrick  Heiniger  since  the   end  of  december,  2008     ¨  MAIN  COMPETITORS     Omega,  Longines,  Rado  (Swatch  Group),  Tag  Heuer   (LVMH  Group),  Chaumet,  Zenith   ¨  ¨  EXPANSION     •   Head  Office  :  Genève   •   28  subsidiaries

Appreciatively, Damon Apple’s iTunes: Changing the Face of Online Music Retailing Apple has scored a big hit in online music retailing with iTunes and then a follow up with the iPod. Can Apple sustain its advantage against all of the current and future competitors that are likely to contend for this market? This is a flexible case in that it can be used to examine the external environment or evaluate internal capabilities. This case is in some ways about two very complementary industry segments: music downloads

Networks : which includes a vast array of broadcast, company's television, cable, radio, publishing and Internet businesses Key areas include: Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations… Analysis to the strategy of Disney Company in the entertainment market through Porter’s model Rivalry Disney in the Entertainment industry has a solid foundation in financial, fixed costs are high due to strong investment which creates a barrier to

EXTERNAL ENVIRONMENT ANALYSIS The PESTEL model will be used as a guide to analyse the external environment changes such as political, economical, social, technological, ecological and legal aspects pertaining in a business. These changes will help to determine market trends.  Political changes The political structure of a country highly influenced the proper development of small and medium enterprises. The promotion of SMEs is being done by offering various financial and non financial supports

6 The five strength of Porter environment 7 Mix Marketing 11 SWOT Analysis 14 The ANSOFF Matrix 19 Conclusion