Consumer Behaviour Starbucks

restrictions When organisations such as Starbucks invest abroad they often bring their own staff who have to deal with visa - Political stability The political instability of a country makes global organisations confuse about investment http://sundaytimes.lk/100221/Columns/eco.html | - Local and global economic situation The crisis does not touch country to another similarly even if every country is affected. United States, the native country of Starbucks is in with trouble with the crisis

Marine Flatrès 1st Assignement: article analysis STARBUCKS CHANGES LOGO The coffee chain will launch a new logo in the on March 2011. The change is not so radical but quite surprising: logo keeps the siren, abandons the black color that was present and keeps only the traditional green. What is surprising is that there will not be anymore the brand name on the logo: “Starbucks coffee”. Regular consumers are not satisfied with this new logo identity because they do not recognize

Before entering the internationalisation phase, a company must make a study of the country where it wants to implant. Every country has an own culture which can be more or less similar of its origin country. Hofstede has analysed the different behaviours in the many countries in order to gauge the differences in culture between every country. He constructed his work on the sociological and anthropological theories (Harvey, 1997) and designed “4+1” dimensions which are to be used as a tool to find

objectives: The government wants to increase the standards of living bringing prosperity and facilitating the life of population. We believe that the desire to strengthen the protection of Italian culture is very strong. And this is not really a threat to Starbucks because their products are mainly coffee (product inherent in the life of Italian). * International Trade policy: * Export/Import policy: Long, the Italian industries were not competitive enough, prompting the Italian government

~ w 3 How many stores does it allow others to opetate in a) North America? b) the rest off the world? 4 Which overseas marketdid Starbucksenterfirst? j{o-3.~. ~ In what sort off places can you find Starbucks’ sales-points? ,Us-~ 6 According to the article what four problems has Starbucks had? Ftc~St1j ~ Q b) a market? I retreat from 2 launch 3 pull out off Which et the fotlowingverbs can form a word partnership with a) a product, 4 break into 5 penetrate 6 introduce 7 saturate

market, with an environmentally-friendly image. Values: Quality, Innovation, Luxury, Choice, Great Taste. Personality: Refined, glamorous, sophisticated. Trends Responsible behaviour »  Fair-trade / Waste sorting / Recycling / Ecology. Full Service addicted »  On line ordering and purchasing / Reaching the consumer in every moment of his daily life. Less quantity, more quality »  Aware consumption / Revival of authentic / Research before purchasing. > Nespresso can benefit from

and an important parameter in the strategy packaging of companies and its sustainable development. The waste management and the recycling represent today an incontrovertible step in the life cycle of packaging. Today, new tendencies appear and the consumer is more and more aware to the environment. Companies should to adapt her strategy to answer to the new expectations. The eco-design answers to this expectations and allows companies to be in order with the authorities. The first part of this report

Culture and Marketing Report Table of Content Table of Content 2 1.Introduction: 3 1.1 The tools to identify the cultural differences: 4 2. Consumer Behaviour 8 3. How does culture influence advertising? 17 3.1 Language 18 3.2 Religion 18 3.3 Cultural Influence analysed through Hofstede's dimensions 19 3.4 Culture Influence through Trompenaars dimensions 21 4. Global Branding 22 4.1 Global branding 25 4.2 Product Mix 26 4.3 Attachment of global brand to their countries

Classical Versus Top Forty, Music in a Wine Store, Advances in Consumer Research, 20, 336-340. 1 • Areni C. et Kim D. (1994), The Influence of in-Store Lighting on Consumers' Examination of Merchandise in a Wine Store, International Journal of Research in Marketing, 11, 117-125. • Areni C.S., Sparks J.R. et Dunne P. (1996), Assessing Consumers' Affective Responses to Retail Environments: a Tale of Two Simulation Techniques, Advances in Consumer Research, 23, 504-509. • Aubert-Gamet V. (1998), Développer

Brand University -- How to make a sustainable, successful brand By Minter Dial & Eric Mellet Executive Summary: The world of branding has, over a very condensed period of time, undergone a virtual and very real revolution as far as both the consumer and the employee are concerned. The challenge that companies are now facing is how to adapt effectively and efficiently to several convergent paradigm shifts. This white paper reviews some of the major changes and raises questions about the implications