Customer to customer

Saturn. To facilitate the implementation of the new practices, the Saturn division was given extensive freedom from GM in comparison to the other divisions. Essentially, Saturn was to make American cars for the American people. Saturn cars were designed and manufactured in Springhill. Employees were able to have ownership in the company and participate in the decision-making process. Saturn dealers were also considered part of the organization. They were trained to improve their customer service

14 Table des figures et tableaux Figure 1 : The Marketing Strategy Continuum : Some Implications 2 Figure 2: Type de projet priorisé par les CIO 3 Figure 3: Les 5 leviers de la création de valeur 6 Figure 4: Three distinct areas of focus for customer 8 Figure 5: Caractéristiques de l'environnement ayant participé à la personnalisation de masse 9 Figure 6: Les points de contact entre l'entreprise et le client 12 Tableau 1: Les 10 principes clés du CRM 5 Introduction Dans un monde où

Introduction The loyalty program corresponds to a structural and recurrent necessity for all the companies which offer products or services whose the purchase can be repeated. The company investment in the creation of a perennial commercial relationship with one or many groups of client has to be profitable. Our presentation bears on the Fnac loyalty program. We will study what are customer’s main advantages, which make decide to be members of the company. Our presentation will fall into

nearly a decade it is easy to observe demographic changes especially in industrialized countries such as in western Europe, nothern America... Those changes are represented by a population getting older and older with a birth rate which is usually quite low. The part of retired consumer is becoming more and more important that is why companies have to adapt, in term of research, marketing and services. The population of all industrialized countries have good access to all medical care, good standart

7 5 2009 The Product Management Triad Top 10 Tools to Measure User Experience The Strategic Product Manager and the CFO Updating the Pragmatic Marketing Framework Participate in the 10th Annual Product Management and Marketing Survey What is the difference between product management and product marketing? 2008 Product Management VS. Product Marketing Product Manager Monitoring development projects Writing product requirements Researching market needs Preparing business

growth High share | Low growth High share | High growth Low share | Low growth Low share | Business is likely to generate enough cash to be self sustaining. Recommended tactics: * promote aggressively * expand your product or service * invest in R & D | Business can be used to support other business units. * defend & maintain | Business requires a lot of cash to maintain market share. * invest more cash * or, divest | Business is a cash trap. * focus on short term * avoid

| |sportsmen and women. |on football and tennis. So for most people, Adidas is | | |It is perceived by people who do sports as legitimate,|connected to football and tennis. | | |authentic and a “genuine” sport brand. |Nike has an excellent image too. | 2- External Analysis a. External Diagnostic

point of purchase to be the area surrounding the counter where customers pay. It is also the signs, the displays, and other techniques of attracting attention and promoting products at their location of sale. Audit: Auditing is a systematic process of objectively obtaining and evaluating evidence regarding assertions about economic actions and events to ascertain the degree of correspondence between those assertions and established criteria and communicating the results to interested users

Paribas’ channels are available to all customers, each has a distinct role and targe customer profile. For instance, the bank serves high-value customers with skilled and dedicated relationship managers at its branches and provides specialized savings services online, while directing lower-value customers to generalist or other channels. Like Tesco, BNP Paribas has extensive customer-relationship-management (CRM) capability, which allows it to reach and serve customers through the most efficient channels

them to do for themselves. Marketing is the company’s strategies to answer these customer demands Marketing combines the arts of creation, management, and enhancement. It has a strategic importance to a business, marketers work to shape the public perception of an organization and its products. They help their companies to anticipate the needs of their target group of consumers, satisfy those needs, maintain relationships with customers whose needs have been met, and aggressively attempt to expand