The Product Management Triad Top 10 Tools to Measure User Experience The Strategic Product Manager and the CFO
Updating the Pragmatic Marketing Framework
Participate in the 10th Annual Product Management and Marketing Survey
What is the difference between product management and product marketing?
Product Management VS. Product Marketing
Product ManagerMonitoring development projects Writing product requirements Researching market needs Preparing business case Writing detailed specifications Visiting sites (without salespeople) Creating sales presentations and demos Creating promotional material Training salespeople Planning and managing marketing programs Going on sales calls Performing win/loss analysis Measuring marketing programs Working withpress or analysts
0% 20% 40% 60% 80% 100%
There’s an on-going discussion in virtually every company about titles and responsibilities in product management. This graph from our 2008 - 2009 survey (pragmaticmarketing. com/survey) shows that, in practice, these titles have much overlap. Each year, Pragmatic Marketing conducts a survey with product managers and marketing professionals. Ourobjective is to provide information about compensation as well as the most common responsibilities for product managers and other marketing professionals.
Visit PragmaticMarketing.com to have your say!
Survey will be open November 2 - 24, 2009
The Pragmatic Marketer ™
8910 E. Raintree Drive Scottsdale, AZ 85260 Pragmatic Marketing, Inc. Founder and CEO Craig Stull Editor-in-Chief KristynBenmoussa Editor Linda Sowers ————————————————— Interested in contributing an article? Visit PragmaticMarketing.com/submit
Inside this issue:
Volume 7 Issue 5 • 2009
Updating the Pragmatic Marketing Framework™ By Jim Foxworthy and Steve Johnson
Periodically—and very carefully—we update the Pragmatic Marketing Framework™ to align with current practices for marketing technologysolutions. Here is an overview of changes to reflect today’s best practices in product management.
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The Product Management Triad By Steve Johnson Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task. Instead of finding one person with all the skills, perhaps we shouldfind three different people with more specialized skills and have them work as a team. Top 10 Tools to Measure User Experience By Giovanni Calabro
The one fundamental truth vital to web product development success is to know the mind of the user. This article provides a three-staged User Experience Measurement Hierarchy and also outlines a simple approach you can use to determine the best user...
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