7

5

2009

The Product Management Triad Top 10 Tools to Measure User Experience The Strategic Product Manager and the CFO

Updating the Pragmatic Marketing Framework

Participate in the 10th Annual Product Management and Marketing Survey

What is the difference between product management and product marketing?
2008

Product Management VS. Product Marketing

Product Manager

Monitoring development projects Writing product requirements Researching market needs Preparing business case Writing detailed specifications Visiting sites (without salespeople) Creating sales presentations and demos Creating promotional material Training salespeople Planning and managing marketing programs Going on sales calls Performing win/loss analysis Measuring marketing programs Working with press or analysts
0% 20% 40% 60% 80% 100%

There’s an on-going discussion in virtually every company about titles and responsibilities in product management. This graph from our 2008 - 2009 survey (pragmaticmarketing. com/survey) shows that, in practice, these titles have much overlap. Each year, Pragmatic Marketing conducts a survey with product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for product managers and other marketing professionals.

Visit PragmaticMarketing.com to have your say!
Survey will be open November 2 - 24, 2009

The Pragmatic Marketer ™
8910 E. Raintree Drive Scottsdale, AZ 85260 Pragmatic Marketing, Inc. Founder and CEO Craig Stull Editor-in-Chief Kristyn Benmoussa Editor Linda Sowers ————————————————— Interested in contributing an article? Visit PragmaticMarketing.com/submit

Inside this issue:
5

Volume 7 Issue 5 • 2009

Updating the Pragmatic Marketing Framework™ By Jim Foxworthy and Steve Johnson
Periodically—and very carefully—we update the Pragmatic Marketing Framework™ to align with current practices for marketing technology