Chef de produit

Pages: 49 (12001 mots) Publié le: 4 mars 2011



The Product Management Triad Top 10 Tools to Measure User Experience The Strategic Product Manager and the CFO

Updating the Pragmatic Marketing Framework

Participate in the 10th Annual Product Management and Marketing Survey

What is the difference between product management and product marketing?

Product Management VS. Product Marketing

Product ManagerMonitoring development projects Writing product requirements Researching market needs Preparing business case Writing detailed specifications Visiting sites (without salespeople) Creating sales presentations and demos Creating promotional material Training salespeople Planning and managing marketing programs Going on sales calls Performing win/loss analysis Measuring marketing programs Working withpress or analysts
0% 20% 40% 60% 80% 100%

There’s an on-going discussion in virtually every company about titles and responsibilities in product management. This graph from our 2008 - 2009 survey (pragmaticmarketing. com/survey) shows that, in practice, these titles have much overlap. Each year, Pragmatic Marketing conducts a survey with product managers and marketing professionals. Ourobjective is to provide information about compensation as well as the most common responsibilities for product managers and other marketing professionals.

Visit to have your say!
Survey will be open November 2 - 24, 2009

The Pragmatic Marketer ™
8910 E. Raintree Drive Scottsdale, AZ 85260 Pragmatic Marketing, Inc. Founder and CEO Craig Stull Editor-in-Chief KristynBenmoussa Editor Linda Sowers ————————————————— Interested in contributing an article? Visit

Inside this issue:

Volume 7 Issue 5 • 2009

Updating the Pragmatic Marketing Framework™ By Jim Foxworthy and Steve Johnson
Periodically—and very carefully—we update the Pragmatic Marketing Framework™ to align with current practices for marketing technologysolutions. Here is an overview of changes to reflect today’s best practices in product management.

No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by any means, electronic, mechanical photocopying, recording or otherwise, without the prior written permission of the publisher. For advertising rates, call (480) 515-1411. Other product and/orcompany names mentioned in this journal may be trademarks or registered trademarks of their respective companies and are the sole property of their respective owners. The Pragmatic Marketer, a Pragmatic Marketing publication, shall not be liable regardless of the cause, for any errors, inaccuracies, omissions, or other defects in, or untimeliness or unauthenticity of, the information containedwithin this magazine. Pragmatic Marketing makes no representations, warranties, or guarantees as to the results obtained from the use of this information and shall not be liable for any third-party claims or losses of any kind, including lost profits, and punitive damages. The Pragmatic Marketer is a trademark of Pragmatic Marketing, Inc. Printed in the U.S.A. All rights reserved. ISSN 1938-9752(Print) ISSN 1938-9760 (Online)


The Product Management Triad By Steve Johnson Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on business issues. Finding these three orientations in one person is an almost impossible task. Instead of finding one person with all the skills, perhaps we shouldfind three different people with more specialized skills and have them work as a team. Top 10 Tools to Measure User Experience By Giovanni Calabro
The one fundamental truth vital to web product development success is to know the mind of the user. This article provides a three-staged User Experience Measurement Hierarchy and also outlines a simple approach you can use to determine the best user...
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