Customer to customer

A CEO of a software company meets problems to pay his employees. Indeed every fast growing business, no matter how successful, struggles with cash flow problems. However, the firm has received a check for $94,000 for a provision which it cannot make. But this amount of cash allows for the CEO paying all employees and expecting they leave the company which would be disastrous for it. Cashing the check without saying at the client the impossibility to achieve the provision would be at the limit

firms need to make the successful mix of the right product, sold at the right price, in the right place, using the most suitable promotion. The marketing mix is the balance of marketing technics required for selling th eproduct. To create the right marketing mix, businesses have to meet the following conditions : - the product has to have the right features, for ex : it has to look good and work well. The product has to be appropriate to the market segments the firm is trying to sell to. In the

Easyjet decided to be one of the first plane company to develop e-commerce. That meant that customers could buy their plane ticket online. This methode starting working really fast (1million seat in 18 month). In 2002, after merging with Go they had 65 Boeing, and 737 aircraft. We will find out how did this idea came to them and how were the customers attracted. They decided to sell ticket online for one main reason. The only reason was to save money, how were they going to do to save money?

Copyright (c) Idriss FARHAT Permission is granted to copy, distribute and/or modify this document under the terms of the GNU Free Documentation License, Version 1.2 or any later version published by the Free Software Foundation; with no Invariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A copy of the license is included in the section entitled "GNU Free Documentation License". MODULE M07019 E-BUSINESS – June 2004 CNET Shopper.com MODULE LEADER: CHRIS PERCY SUBMITTED BY:

Relationship marketing 1) Focus on customer. The goal is to have zero unhappy customer. If one customer is unhappy, he will spread the word. Happy customer may or may not say he is happy The cause why a customer is unhappy is often because of the way he is treated, and not because of the product. In a business, everyone is responsible to keep the customer happy. 2) Devotion to quality. If your product is of better quality, you can expect that your prices will go up. It is the reason why people

adjusting the marketing-mix elements to each international target market, bearing more costs but hoping for a larger market share and return. Administered VMS A vertical marketing system that coordinates successive stages of production and distribution, not through common ownership or contractual ties, but through the size and power of one of the parties. Adoption process The mental process through which an individual passes from first hearing about an innovation to final adoption. Advertising Any paid

departments together Designed to increase business efficiency for its users, Autoline delivers a fully integrated approach to dealer management, with all key business operations built into a single powerful software solution. Flexible and adaptable Autoline meets the needs of all vehicle dealerships, from single site, single franchise organisations through to the large multi-franchise groups operating multiple locations. Achieving success Autoline has been designed to meet the needs of both the

their return in the city in 1997 with their diploma in hand, decided to start their own business after having been promoters for nightclubs during their adolescence. Meanwhile, they opened two nightclubs, one of which was the Suite 16, which became one of the hottest clubs from 2001 to 2004. After the closing of the club, they set up a new project aiming to convert an old 5,000-square-foot garage building into a club being able to accommodate 600 people. Marquee opened its doors on December 2003 and

Airways corporation (BOAC) and British European Airways were merge to form British Airways, a nationalised airline carrier. At this moment the company suffered from internal government, strategy, and management problems. There were tensions between the two former staffs which doesn't appreciate each other. There was also too much employees for the merged company but British Airways kept them during an certain time which led to an inefficiency of work/productivity and a loss of profit. The other

digital switching system, the 5ESS® Switch,1 to Europe, Africa, and the Middle East. Heindel explained that an existing network in Saudi Arabia, which had been supplied by a competitor and was capable of several million lines of switching, was not Y2K compliant. The customer had been trying to negotiate for the modification of the existing network, but was now looking for alternatives. Lucent wanted to replace the network with a compliant one, and was preparing to make a formal bid. If Lucent got the order