Customer to customer

Ingvar Kamprad. I just want to mention that this period is special because this is the Second World War. Sweden has a special position at this time because politicians decided that Sweden will stay neutral. From 1932 to 1976, Social Democrats were at the head of the country, supporting the ideology of equal distribution of resources and fair social coverage. When IKEA had been created, Sweden entered in a “socio-economic” phase (1945- 1965) where the priority was to ensure the material well-being

SUMMARY Thanks to this report, you should understand the key issues of a good sales and selling management. You will know the theory and the application for the optimal management of salespeople for a start-up company in a new market. We must consider that yesterday’s salesperson and today’s professional salesperson differ. Indeed the aim of the salesperson is to find the good product or service to answer to customer’s needs or wants. But customers are more difficult to satisfy and ask for

need to make a successful mix of the right products sold at the right price in the right place using the most suitable promotion. So, the marketing mix is the balance of marketing techniques required for selling the products. To create the right marketing mix, businesses have to meet the following conditions: 1. The product It has to have the right features. For example, it has to look good and work well. It also has to be appropriate to the market segment the firm is trying to sell to. In

brands. Apple really fits into the market. How does Apple manage the key aspects of the customer experience? Customer experience is very important to keep and develop loyalty with customers. Apple tries to make customer experience as comfortable as possible. Indeed we can notice that in the retail stores all the products are in evidence, well presented and people can touch them, what allow the customers to handle it and realise how it was made, the advantages and the inconvenient of the product

considering an expansion of its operations in Europe. Indeed, the European Union territory contents an enormous potential in terms of trade thanks to its internal market but also to its citizens. Indeed, constituted of its 27 Member States, European businesses have access to 500 million consumers. This is “the world’s largest trading bloc” and the best place to expand our operations, but this supranational community is not unique in the world. As we have subsidiaries and affiliates in Oceania and Asia

the target market. Therefore, the store needs to pursue the consumer groups that will bring in the most revenue to assure Tweeter’s continued existence and profitability over time. We were able to identify four possible opinions for Tweeter’s current situations, namely: 1. Mass-market strategy with APP. 2. Mass-market strategy without APP. 3. Niche-market strategy with APP. 4. Niche-market strategy without APP. To better determine Tweeter’s best course of action

SATISFYING YOUR CUSTOMERS’ NEEDS IN THE HUNDRED OF LITTLE “MOMENTS OF TRUTH” THAT MAKE UP THE CUSTOMERS’ PERCEPTION OF YOU”. JAN CARLZON, CEO OF SCANDINAVIAN AIRLINES SYSTEM, FIRST PUT THESE MOMENTS OF TRUTH INTO FOCUS. HE DESCRIBED THOSE MOMENTS WHEN THE CUSTOMER COMES EYE TO EYE WITH YOUR ORGANIZATION, THROUGH BILLING, ADVERTISING, TELEPHONE CALLS, RESERVATIONS, COMPLAINTS, AND USE OF THE SERVICE OR PRODUCT. EACH MOMENT PROVIDES A WINDOW INTO THE REST OF THE ORGANIZATION. CUSTOMERS GENERALIZE ABOUT

| | Question 1: Identify some of the micro operations to be found at the Hogsmeadow Garden Centre and describe the main input resources, transformation process and outputs for each of them. F or the Hogsmeadow Garden we define micro operations like a department of the store. If we define Hogsmeadow Garden like a macro operation, we could find each department like a micro operation. Sales, inventory, delivery, restaurant, customer service and advertising (for design studio). All that departments

revolutionary, but simple concept, which was to sell custom-built computers directly to customers. This direct model, eliminating the intermediary between manufacturer and client, would allow him to be closer to customers, to their needs and concerns, increasing efficiency and effectiveness of the response to satisfy these needs. This vertical model, combining direct customer contact, new distribution channel and innovative product assistance/after-sale service allowed DELL to offer commercial and individual

has come up. This led to paradigm shift of the manufacturer’s attention from product to consumer and specially focused on the consumer behavior. The evaluation of marketing concept from mere selling concept to consumer oriented marketing has resulted in buyer behavior becoming an independent discipline. Hence marketers felt the need to obtain an in-depth knowledge of consumers buying behavior. Finally this knowledge acted as an imperative tool in the hands of marketers to forecast the future buying