Generic Strategy Swatch

Our Board of Directors has defined last week the new LTOs for the coming years. In summary, we will focus our strategy on competitiveness and we also want to increase our presence in the Asian and Central-Asian market. We also underlined that our technology leadership is the key point of CLAAS strategy. Training and studies partnerships have always been a tradition for CLAAS and the BoD want intensify this sphere. For sure, the most important CLASS’ LTO is the competitive position. Indeed, in order

potential • just a snapshot • no future developments • no competitor change • no competitor analysis low 0 1x 0.5x 0.2x 0.1x high low Market Share Boston Consultancy Group Product Portfolio Analysis BCG 112 Objectives & Strategy 112 Example 1 Drawing up a BCG matrix and evaluating it Barnes Enterprises is a manufacturing company that sells 5 products. Their sales and market characteristics are shown in the table below. Product Sales £mn £mn SALES top 3 firms 0.7 0