Giants de New York

Cristina RUSU 2009 Table of contents WHY SUCH A THEME? 3 HOW IT STARTED 4 THE NAME 5 THE COCA-COLA"CONTOUR BOTTLE" design 6 THE WODERUFF LEGACY 6 WWII 7 I’D LIKE TO BUY THE WORLD A COKE 8 THE NEW COKE 10 A WORLD OF CRITICS 11 COCA COLA NOW – „The Coke side of life“ 12 DID YOU KNOW? 13 BIBLIOGRAFY 14 WHY SUCH A THEME? They started their journey with no end in their mind. That is the way to start any journey, in my opinion

moment et au bon endroit. No need to argue that sensorial marketing contributes to the success of many innovative concepts. It optimizes the theatrical aspect of sales and converts a potential buyer into a customer. The relevance and originality of the new marketing tools are admitted. However their use still depends on empirical and intuitive criteria. More specifically there is no scientific analyses mesuring the real impact on the sales and on the customers’ behavior. An efficiency analysis would allow

Linda HUNT http://eobglossary.gsfc.nasa.gov/Library/Giants/vonBraun/vonbraun.html http://perso.easynet.fr/~vger/page2a.htm http://www.humanite.presse.fr/journal/1997-02-03/1997-02-03-771055 http://www.rr0.org/Paperclip.html http://history.msfc.nasa.gov/vonbraun/paperclip.html http://www.anti-rev.org/textes/Durand97a/index.html http://eobglossary.gsfc.nasa.gov/Library/Giants/vonBraun/vonbraun_2.html http://www.u-cergy.fr/article5317.html III] La course

corporate strategy, Homewood III, Irwin. Barnett W.P., Caroll G.R. (1995), « Modeling internal organizational change », Annua/ Review of sociology, 21, pp. 217-236, Palo Alto, CA: Annual Reviews. Blau P.M (1964), Exchange and Power in Social Life, New York, Wiley. 104 Alain Vas Boeker W. (1989), Strategic change: The effect of founding and history, Academy of Management Journal, 32, pp. 489-515 Chaffée E. (1985), « Three models of strategy », Academy of Management Review, 10, pp. 8998. Child

Grassias, Ivan. De pierre et de sel : les salines de Salins-les-Bains [Livre] .CRDP de Franche-Comté, 2006. 143 p. (Patrimoine. Ressources ) w Un gratte-ciel américain, première moitié du XXème siècle : le Chrysler Building de William Van Alen (New York, 1930) Gössel, Peter, Leuthaüser, Gabrielle. L'architecture du XXe siècle. Volume 1. Taschen, 2005 Création et vie artistique : au temps de l'exposition de 1925. CNDP, 2006 w Un habitat collectif : la Cité radieuse du Corbusier (Marseille, 1945-1952)

LESLIE POCKELL WITH THE ADRIENNE AVILA new york boston Copyright © 2007 by Warner Books All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Warner Business Books Hachette Book Group USA 237 Park Avenue New York, NY 10169 Visit our Web site at www.HachetteBookGroupUSA

| | | |Le 14 décembre 1953, les grands patrons du tabac se retrouvent discrètement à l'hôtel Plaza de New York. Quelques mois auparavant, des | |expériences menées sur des souris ont montré que le produit qu'ils vendent est cancérigène - ce que les médecins allemands savaient | |depuis les années 1920 -, et des journaux commencent à évoquer cette possibilité

vehicles, and approximately 2.4 millions vending machines, beverage dispensers, and coolers. The company proposes more than 2000 products. Coca -Cola Enterprises initially offered its stock to the public on November 21, 1986; and is listed on the New York Stock Exchange under the symbol « CEE ».   Mains figures   Headquarters: Atlanta, Georgia (U.S.A)   Turnover in 2006: 24 100 milliard $   Employees: 800 000, 71 000 works directly with the Coca- Cola Company   Production: More

most tumultuous, and important, in the history of the modern Middle East. The Middle February Viewpoints: The Iranian Revolution March Viewpoints: The Egyptian-Israeli Peace Treaty July Viewpoints: Zulfiqar Ali Bhutto’s Fall and Pakistan’s New Direction August Viewpoints: Oil Shock November Viewpoints: The Seizure of the Great Mosque December Viewpoints: The Soviet Invasion of Afghanistan Don’t miss an issue! Be sure to bookmark www.mei.edu today. 4 Middle East Institute

to draw the attention of local government leaders. Flanked by St. Tammany Parish President Kevin Davis and New Orleans Mayor Mitch Landrieu, Jindal on Tuesday praised local efforts to protect Lake Borgne and possibly Lake Pontchartrain from BP's massive oil spill in the Gulf of Mexico. Scott Threlkeld / The Times-PicayuneOfficials inclusing Sen. David Vitter, left, Gov. Bobby Jindal, New Orleans Mayor Mitch Landrieu and St. Tammany Parish President Kevin Davis talk near 5,000 feet of oil boom Tuesday