Give Me A Big Mac

" Give me a Big Mac, but hold the beef " This text is a newspaper article from "The Guardian Weekly", written by Luke Harding in January 2001. This article deals with McDonald's establishment difficulties in India. First, we will talk about McDonald's wishes to develop in India. Then, we will comment on religion problems, and finally we will explain customs and poverty problems. 1) McDonald's expansion in India In India there is 1, 2 billions people, this is the 2nd most populated country

Apple inc: marketing strategy Apple history A brief history Established on April 1, 1976 in Cupertino, California by Steve Jobs, Steve Wozniak and Ronald Wayne, Apple is an american company that designs and markets Computer hardware and sofware, consumer electrics and digital distribution. On 2010 Apple employs about 50 000 people and had a profit of 14 billion USD. At first the company was named « Apple computer inc » but the word computer was removed in the year 2007 to reflect the expansion

Hats off to you for your willingness to tackle a complex subject, and for the graciousness to include others. I wish you the best. A couple of quick thoughts, for whatever they’re worth – • A factor not to be underestimated: Apple’s network of retail stores, with its enthusiastic and knowledgeable employees and the periodic hysteria-inducing product launches for each new iteration of the iPad. The opportunity for curiosity seekers to interact with the iPad inside the friendly confines of an Apple

to present you one of the biggest. A « restaurant » (if we can call that a restaurant...) that you all know. When you hear the word « fast food » what is the first thing that you think of? Mc Donald's of course! The company was created in 1954 by Ray Kroc. He was inspired by a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation.  They produced a limited menu, concentrating on just a few items—burgers, fries and beverage

Michael Dell decided to create the Dell Company. His company grew fast from nothing to 6 millions just by continue upgrading IBM systems, at that time the company was running in-house, even for marketing, advertising or research. Next in 1990, Dell had a broad for product line of desktop and portable computers based on the most recent Intel microprocessors. And since this time they are one of the well-known and respected technology company in the world. Here it is some information of 2008 about the

would like to analyse in greater detail the implications of their findings. Firstly, it is necessary to summarise what Wansink and Chandon discovered during their three studies. As a result of the first study, it was found that low-fat nutrition labels lead people to eat more, resulting in a lower consumption of fat but a greater intake of calories; this was particularly the case with participants deemed to be "overweight”. This was because people tend to underestimate the number of calories in food

Morgan Spurlock. The journalist decides to eat only at McDonald's for a month and a survey across the United States on the harmful effects of fast food and the famous hamburger chain specialist, leading to increased obesity. More than a third of American children and adolescents have a weight problem. Two out of three adults in the United States of America are suffering from overweight or obese. How America has it become too big? The fast food chains are often stigmatized but several lawsuits that

Sahra Rezgui Table of contents Introduction p. 3 Argument 1: the government’s role is so important that it creates demand, consumption and thus is able to resolve unemployment problems and to build a stronger economy By Sahra Rezgui p. 4 Argument 2 : A government does not necessarily need plenty of rules, laws and prohibitions but rather being more “involved” and thus more reagent. By Sahra Rezgui p. 4 Argument 3: “the invisible hand” of Adam Smith

Menu Bar and a Contextual Menu Item. A Preferences Pane lets you customize the different settings. In this way it’s always available everywhere you need it. What is the difference with the standard System Menu Extra or the System Preferences Panel ? If only one feature should be mentioned: SwitchResX will allow you to select all resolutions that your monitor and video card can do, and you're not limited to the choice that Apple did for you. Moreover, with SwitchResX you can even define a new resolution

A Patriotic American by Douglas Kennedy This text is an extract from “the Pursuit of Happiness” by Douglas Kennedy published in 2002. Actually it is mainly a dialogue between the main character Eric Smythe who works for a TV network and an FBI agent who accuses him of being a communist.We should mention that the dialogue is set against the back-drop (toile de fond) of the Mc Carthy witch-hunts in the 50s. During the cold war, many US politicians were afraid of communism because