Haagen Dazs Pestel Analysis

impulse buying product; indeed 42% of consumers didn’t plan their purchase. Because for the customers, the ice cream is associated to the notion of pleasure and discover that’s why companies have to innovate and push it by marketing, for instance, Haägen Dazs makes a lot of advertisements. The two main players are competing for new innovation; so they try to create new flavours. That flavour’s card is an important factor of success for the manufacturers. The competitive intensity is characterized by

d'activités tel que celui de l'Eau(Poland Spring,San Pellegrino), du Chocolat(Nestlé,Quality Street,After Eight)et Confiseries,Boissons,les yaourts ( Nestlé,Gervais)Céréales(Golden Grahams,Kix),Culinaires et Surgelés,Les crèmes glacées (Gervais,Motta,Haagen Dazs)la Nutrition Infantile,La nutrition animale ( Purina Petcare), le café ( Nescafe Dolce Gusto/Nespresso),La soupe ( Maggi),Les pet foods (Alpo, Fido, Friskies) Nestlé est donc de ce fait present sur de nombreux types de marchés tels que l'alimentation

« A Theory of Human Motivation », The Psychological Review, Vol. 50, pp. 370-396. MURRAY Henry A. (1938), Explorations in Personality, New York, Oxford University Press. REYNOLDS Thomas J., GUTMAN Jonathan (1988), « Laddering Theory, Method, Analysis and Interpretation », Journal of Advertising Research, Vol. 28, Iss. 1, February-March, pp. 11-31. ROKEACH Milton O. (1973), The Nature of Human Values, New York, The Free Press. ROSA Jean-Jacques (1977), « Vrais et faux besoins », in ROSA Jean-Jacques

(1943), « A Theory of Human Motivation », The Psychological Review, Vol. 50, pp. 370-396. MURRAY Henry A. (1938), Explorations in Personality, New York, Oxford University Press. REYNOLDS Thomas J., GUTMAN Jonathan (1988), « Laddering Theory, Method, Analysis and Interpretation », Journal of Advertising Research, Vol. 28, Iss. 1, February-March, pp. 11-31. ROKEACH Milton O. (1973), The Nature of Human Values, New York, The Free Press. ROSA Jean-Jacques (1977), « Vrais et faux besoins », in ROSA Jean-Jacques