I Shop Therefore I Am

.................................................... 86 ACKNOWLEDGEMENTS I would like to thank all the academic staff at Newcastle University not just for their teaching but for how they shared their knowledge and experience of the field of translation. I would like to add special thanks to Myriem el-Maizi for her support and help throughout the project including her assistance with Arabic terms in France. I would also like to thank my all my source and target language informants who helped

Exemple -- I believe/think ... : Je crois/pense ... Exemple : I think you are wrong. Je pense que tu as tort. I feel that/I have the feeling that ... : J'ai le sentiment que ... Exemple : I have the feeling that he doesn't work. J'ai le sentiment qu'il ne travaille pas. I am in favour of ... : Je suis en faveur de/Je suis pour ... Exemple -- I am opposed to ... : Je suis opposé à/ Je suis contre ... Exemple : I am opposed to the war. Je suis contre la guerre. As far as I am concerned, .

Table des matières Introduction 3 Problematic 4 I)Presentation of L’Occitane 5 History 5 Values 6 Authenticity & Naturalness 6 Effectiveness & Pleasure 6 Respect & Responsibility 6 Continuous Improvement, Openness and Enterprise 7 II] Mix marketing: 4P 8 A) PRODUCT 8 L’Occitane’s commitment to “BIO” 12 Packaging Guidelines 14 JAPAN 15 INDIA 17 B)PRICE 20 C)ADVERTISING 23 The Advertising campaign of L’Occitane in Provence 23 The company goes beyond usual communication 24 Communication

Contents Introduction 2 I. Tesco Environment Analysis 3 A. PESTEL Analysis: 3 1. Political and legal factors 3 2. Economical factors 3 3. Socio-cultural factors 3 4. Technological factors 4 5. Environmental factors 4 B. Porter’s Five Forces Analysis 5 1. Barriers to entry 5 2. The threat of substitutes 5 3. Competitive rivalry 6 4. The bargaining power of suppliers 6 5. The bargaining power of buyers 7 C. Opportunities and Threats

1990s that still exist today, such as Cityvox (created in 1999 and online in 2000) are based on the following insight: the consumer knows what he wants, has a precise list of criteria in mind and wants to browse the places matching those criteria. Therefore, they offer a directory of places that can be searched thoroughly. Building on those basic features, first-arrived actors and newcomers integrated consumers feedback and detailed user-to-user recommendation, enabling individual browsers to

and Fitness Centre. These departments scored 2% and 1% percentage points, respectively above the same period last year. Currently, the areas with the largest current decline are the following: Business Measures Retail Store Beauty Salon and Barber Shop Laundry / Valet Airport Transfer Club Floor Accommodation Food and Beverage 2009 YTD Jan to July 75% 85% 91% 89% 85% 88% 81% 2010 YTD Jan to July 64% 78% 86% 91% 83% 86% 79% Difference -9% -7% -5% -3% -2% -2% -2% We have recently received a number

Diagrams. . Annexes. Table of Contents. I have ensured that the required documents/forms are completed and are attached to my dissertation. Signature: ________________________ Date: ____05/05/2009______ Statement of Originality Candidate Name: Elsa Bastianelli Program: Bachelor Degree of Hospitality and Tourism Management Index Number: 0902LH87437 Dissertation Title: The French food products in Malaysia, a study of the marketing mix in food service I certify that this dissertation and the

case, products are good quality product, styled and comfortable. The prices are more expensive than middle valued brand such as Zara or Mango, but cheaper than luxury valued brand such as Louis Vuitton or Celine. When entering the China’s market, I am convinced that Caroll should keep the same range of prices that the company is practicing in the other countries. In fact, those high prices traduce the good quality of the manufactured products and the know-how of the firm. Moreover, Chinese customers

Thanks First, I am going to thank the Technology Institute of Le Mans which allow students to do a work placement and which follow these ones abroad with lot of interest, especially Ms Gaigeôt and M. Rabadeux. Also, I want to thank M. Todd (Engineer) to have trusted on me and given me a lot of attention; Ms Green (Shift leader) to have done a visit of the plant and explained me the organisation during the first week; M. Parker (Engineer) to have given me design projects; Ms Johnson (HR

ACKNOWLEDGEMENTS. First of all, I would like to thank Mrs Boulet for the advice that she was able to give me, and also Mr Charlemagne for giving me the opportunity to spend one year in Ireland. Secondly, I wish to thank the Department of International Relations, especially Aline Vanbecelaere for her assistance in administrative procedures. I would like to thank Mary Bates and Lorraine Brennan, who are a valuable aid for International students in IT Carlow. I wish to thank a lot of the lectures