Japan

positively seen. * 3. What are the arguments for and against MKC entry in: 0 Japan (for/against) Arguments for: * Because of the high level of the economy in Japan the company can invest there * Direct selling method and especially party plan methods are already an accepted way of selling products in Japan Arguments against: Besides being a mature market, the Japanese cosmetic market is also growing at a slower rate of 3% compared

each country. Largely policies and decisions concerning workers, products and marketing are define locally. Nestlé’s Kit Kat bar is produced and commercialize in different countries, Australia, South Africa, New Zealand, Algeria, Germany, Canada, Japan, China, Malaysia, India, Egypt, Turkey, Venezuela, Spain, United Kingdom, Mexico and Bulgaria. Kit Kat wants to become cultural, a global product. Publicity is for example oriented to people experience, it is more focused in describing feelings and

outside the IKEA group in 16 countries. The company is from now on the world’s largest furniture retailer. What is its marketing strategy ? What about the internationalization’s strategy of the group ? And especially, what are the opportunities in Japan ? What is at stake in this new market ? Are Japanese people ready to accept this new type of furniture’s retailer ? We will first see the marketing strategy of the group (I), then the internationalization of the group (II) and finally the Japanese

 words  :  Unique  and  Clothing   Main  brand  (90%  of  the  turnover)  of  the  Japanese  group  Fast  retailling.   The   leader   of   the   clothing   distribuIon   in   Japan   (which   posses   Comptoirs   des   cotonniers;  Princesse  Tam-­‐Tam    ;  and  the  Barneys  group)  led  by  Tadashi  Yanaï     SPA  model  -­‐Speciality  store  retailer

avec une gamme constituée en générale de marques Anglaises (les Anglais étant les spécialistes du vintage). En 2008, l'un des propriétaires, accompagné d'un des vendeurs, décident de créer leur propre marque de vêtements : C'est la naissance de Meat Japan. En 2011/2012, la frip', qui s'avère difficile a travailler, a vendre, qui nécessite beaucoup de références et de nombreuses pour être bien vendue, se voit disparaître du point de vente. La surface de 40m2 ne commercialise maintenant que des produits

around the world. I could learn more about the other cultures. Q3. What kinds of images do you have for living in Japan? Sounds great or feel nervous? I have a good image of Japan but may be people are a little bit nervous because of their way of life. They are used to work a lot and spend a lot of time at work. Q4. What kinds of problems do you guess for living in Japan? (About language, law or discipline, way of life, foods and something like that.) The most important probleme would

....................................................................................................... 15 Europe (The European Union as a Proxy) ........................................................................................... 18 Asia (Japan as a Proxy) ........................................................................................................................ 20 Socio-Cultural Environment Trend ..............................................................................

don't know what I will be in 12 years and where I will be, but if I must choose, I think I will be in Japan in Tokyo. Not really for buildings, for bridges and monuments, I want to live in Japan because Japanese are not afraid of the difference. Everyone can be as he wishes it, can get dressed as he wants without being to consider by the others and I think this is very well. I like the culture of Japan,I like mangas, food, musics, series, and Japanese movies. If I have (81) to speak about buildings and

l'iPhone car celui ci est un téléphone assez puissant permettant de jouer à des jeux en haute définition. De plus sa popularité auprès du grand public n'est plus à démontrer. Néanmoins, selon Hiroshi Kawano le président de Sony Computer Entertainment Japan, la PlayStation Vita est avant tout une machine de jeu avec des fonctions bonus basées sur les réseaux sociaux et des applications, ce qui est l'exact inverse du positionnement des smartphones. Hiroshi Kawano nous fait donc comprendre clairement

potentielle mais aussi en terme de nombre d'applications. Ce document est la propriété de Cas Marketing® www.cas-marketing.fr – contact@cas-marketing.fr www.cas-marketing.fr 16 000 mangas disponibles sur l’iPhone Le service eBook Initiative Japan pour iPhone offre plus de 22 000 ebooks dont plus de 16 000 mangas venant pour la majorité des plus grandes maisons d’éditions. être achetés directement par téléphone grâce à une simple carte VISA ou tout autre service de paiement en ligne disponible