Leader Price

ExxonMobil 03 2. Analysis of the case questions 07 2.1. Question 1 (Pricing strategies applied by ExxonMobil) 07 2.2. Question 2 (Buyer reactions to changes in gas prices) 09 2.3. Question 3 (Reactions of ExxonMobil towards gasoline price changes by other companies) 11 2.4. Question 4 (ExxonMobil acts irresponsibly?) 12 2.5. Question 5 (Solution for rising gas prices) 14 3. Conclusion & Recommendation 16 4. Bibliography

involved in the shareholder theory. Moore discusses that whilst the shareholder theory is restricted to legal and implied contracts, the stakeholder theory also includes social/moral as well as legal and implied contracts and that this in turn will lead to a greater wealth creation and a fairer distribution which will benefit society as a whole. The main arguments supporting the tinged shareholder theory come from Langtry (1994). It takes an ‘instrumental’ approach to stakeholding but it allows

for the Telecommunications industry. Nokia’s main role is the manufacturing and sale of mobile phones. It is estimated that ‘1.6 billion mobile phones will be sold in 2008’ (Nokia.com 2008) In 2007 Nokia held 38% market share making them the market leader, offering products for a variety of consumers. The product range of Nokia varies from standard handsets to high tech, high quality mobile phones targeted at teenagers, women, men and business people. External Analysis PESTEL Analysis Political

Relations banques/actionnaires ? • Effet de levier ? structure financière, coût du capital • Liquidités ? 2 – Costs analysis Revenue equation • Profit = Revenue – Cost of good sold – other costs. • Revenue = price * volume. • Other costs : o Coût des fonctions de support o Coûts financiers Nos profits peuvent diminuer parce que nos marges s’érodent (on a alors un problème de coûts) ou parce que nos ventes diminuent

sells its products |Umbrella company: a lot of different brands and products to manage (avoid | |easily into fast growing and low-income market ) |cannibalism). | |Leader in consumer goods industry. (Big size = big financing and |Its main market is North America with 42%. It stays weak in Latin America | |partnership capacities, important free cash flow) |and Asia.

55 % des ventes ! Dans la foulée, les distributeurs ont sorti leurs produits (Casino, Carrefour.) reléguant le précurseur Innocent et le sympathique Immedia à de plus modestes progressions. Ainsi, nous sommes submergés de jus onctueux : Andros, Leader Price, Casino délices, Smoovie, Michel & Augustin. Et Unijus, le syndicat des jus de fruits, a bien l'intention de faire un peu le ménage dans cette turbulente famille de la pulpe à boire. Guerre commerciale oblige, ça rue un peu dans les centrifugeuses

concept that relies on easiness of use. Some users, either buyers or sellers abandoned the two major competitors to do their business on Le Bon Coin because of economic reasons or even for the simplicity of use. After two years, it already overtook the leader, eBay as regards of the number of persons who go on the website every day. Even if it is a free website with some options for which sellers have to pay a certain amount, the website is profitable, with the traffic that it generates, advertisers

Homogénéité. Largeur : couvrir plusieurs besoins différents Profondeur : nombre de produits différents, nombre de marques par produits. Longueur : nombre total de produits différents dans la gamme. La place d’un produit d’une gamme : * Produit leader (rentabilité et mise en avant dans les canaux de distribution) * Produit d’appel (attirer l’acheteur grâce au prix faible et le faire dévier) * Produit prestige (peu de volume, prix élevé) * Produit tactique (verrouiller le marché = stratégie

The changes in this market environment can be illustrated by the evolution in the strategic triangle of 3Cs: • Customers gained buying power through information and choice (competitions). They have higher expectations for household products (Price, quality and speed of service). Loyalty is also reduced • Companies in this market are learning organisation, the adopt technology to achieve their business targets (Profit, Growth) using Virtual Markets (Online), JIT process etc… • Competitors target

hotels: Cost & expense breakdown for full service hotels: Revenue management: It is an art & science of predicting real time customer demand to determine the optimal price & availability of a product. Or in laymen terms we can say selling the right product to the right customer at the right time at a right price thereby maximizing the overall revenue. In hotel industry yield management is done by the rates the hotel will charge & the no. of rooms available for each rate based on projected