Luxury good

Aramis and Clinique, L’Oreal with Biotherm, Vichy, L’Oreal Paris and Lancôme and Jean-Paul Gaultier. Clarins, Biotherm and Lancôme for example use sales in perfumeries - as Nocibé, Marionnaud, Sephora - to maintain a certain image, of quality and luxury, with high prices. On the other hand, Nivéa for Men and Gillette are present in super stores to reach a market target that is the widest as possible. It concerns the whole clientele. The strategy becomes by the same way a mass-marketing strategy

become a France-based international cosmetics giant operating in 130 countries with more than 23 brands. We will try to get and understanding of the strategy of L’Oréal based on the 4 elements that composes it, using its mission and vision as a good starting point. MISSION : « To make beauty universal » VISION : L’Oréal believes in a complete overturn of the cosmetic market towards the emerging countries in the following years. GOAL : L’Oréal is willing to double

Organization’s chart II. PowerPoint Presentation III. Internship reports Internship report 1 Internship report 2 Internship report 3 Internship report 4 Internship report 5 Internship report 6 Introduction Bloomingdale’s is a luxury store created in 1872 by the two brothers Joseph and Lyman Bloomingdale and the opening of the first store on the Third Avenue in New York. Today, Bloomingdale’s is one of the most popular stores inside the United States and also part of the group

Royalty from throughout Europe spread the message of the unique sparkling wine from Champagne and its association with luxury and power. The leading manufacturers devoted considerable energy to creating a history and identity for their wine, associating it and themselves with nobility and royalty. Through advertising and packaging they sought to associate Champagne with high luxury, festivities and rites of passage. Their efforts coincided with an emerging middle class that was looking for ways to

the same logic, BIC moved into correction products by acquiring the Wite-Out® brand in the United States in 1992, followed by the Tipp-Ex® brand in 1997. In the same year, the BIC Group acquired Sheaffer®, manufacturer and worldwide distributor of luxury writing instruments. In 2004, BIC acquired the French company Stypen, market leader in fountain pens for schoolchildren and in 2006, PIMACO, a The BIC® Cristal® is the largest Brazilian adhesive labels company. selling ballpoint pen in the world.

way for people to distinguish themselves by wearing luxury clothing and accessories. Many Congolese people were fascinated with French elegance and decided to imitate the French look, a style which was further developed during the transition to independence. In the seventies and the eighties, many Congolese immigrants went to France, and returning to Brazzaville brought with them the cult of elegance. Fashion labels are important and to have a good look is essential for the Sapeurs. The ‘Sape’ is

SOMMAIRE 01 08 13 14 Présentation et informations générales Panorama des programmes L’INSEEC : pionnier du multi-campus International tracks 19 22 23 24 25 26 27 28 29 30 31 PROGRAMME M1 Marketing Marketing Digital Communication International Luxury Wine Management Commercial Management Social Finance Bancaire Finance d’Entreprise 33 PROGRAMMES M2 MARKETING / COMMUNICATION / MÉDIAS Marketing, Communication et Stratégies Commerciales Communication et Publicité Web Community Management &

avec les attentes du monde professionnel ! Il faut noter également que l’institut international EDUNIVERSAL BEST MASTERS a classé le Master INSEEC in Wine Marketing & Management au 4e rang mondial parmi les 20 programmes présentés dans la catégorie « Luxury Management, Food & Beverage ». Groupe INSEEC confirme année après année sa place parmi les tout premiers groupes d’enseignement supérieur privé français. LE GROUPE INSEEC EN 2012 Les programmes Masters et MBA constituent un des fers de lance

perceived abroad? 37 2) Reasons for its success: Does it work? And how? 37 Conclusion 39 Introduction This study concerns a French company, moreover the choice was difficult. At first, we thought of world-famous companies, generally in the luxury sector. But our final choice was L’Occitane en Provence. This company is hardly known at all, because of their unusual strategy: contrary to one of its main competitors, Yves Rocher, L’Occitane en Provence distances itself by its positioning as well

price. As one of the four Ps of the mix-marketing, pricing is an important factor of success for the service or product your sell, if you have a good product in the right place with a good promotion but with a too expensive price for your target it won’t work, it could also happen with a price too low for your target, people could think it’s not the good quality as it’s notify in the promotion. So to fix the correct price you also have to determine the objective to reach, for example to increase