Made in Europe

Describe the French automotive industry and its main features In 2008, in terms of value, France represents 14.1% of the European automobile market. On the other hand, in terms of value, Germany represents 20.2% of the European automobile market. But this simple comparison hides some differences in terms of strategy. For example, French automobile manufacturers dominate the market with international players generally doing less well in France. On the contrary, German automotive industry is well-spread

main factor that a company has to take care in its marketing mix. When a company already implanted in a region wants to insert its product or service in a new region, it must take the choice between the standardization and the diversification of its product. The standardization strategy can be defined as “An international marketing strategy for using basically the same product, advertising, distribution channels, and other elements of the marketing mix in all the company’s international markets” (Armstrong

Title: Developments (Ideological/political, socio/economical and geo-political) in Czechoslovakia which led to the invasion by the Soviet Union in 1968 Ideological / Political Development It has been almost four decades since the invasion of Soviet infiltrated into Wenceslas Square of Czechoslovakia’s capital in order to defeat a resisting movement of reform called the “Prague Spring”. The attempts of Alexander Dubcek in order to create “human face socialism” are something thing that is all the time

smells passing through. Indeed, the lid has on its handle a button tha can be pressed or released. BoNOdor would replace a more expensive hood that on top of that, would be less esthetic. BoNOdor has a very conventional appearance but it is flat in order to be adaptable to every kind o frying pans or of saucepans. Its handle has been concieved to be easyly and securely hold while cooking. The filter integrated to the lid is clickable and can be replaced once used. The name chosen for the lid

Zumo is the best selling sport drink in Spain. It is an energy drink with a unique formula. The scientific studies’ results about its formula and has proved that Zumo is absorbs by our body faster than water or other soft drinks. Zumo has unique secret ingredient: “herbora” - made of rare African plants. Its unique recipe has made Zumo the leader of the energy drinks market. Zumo is produced by Zumospa – food and drink company based in Valencia, in Spain. The annual revenue of the company

qui échange beaucoup dans sa zone avec 52,6% mais qui a le même pourcentage avec le Moyen-Orient. Ensuite plus précisément, on voit que les pays qui échangent le plus sont les plus grandes puissances mondiales ou les plus riches : Amérique du Nord, Europe et Asie. Les autres, échangent un peu avec tout le monde. Le Moyen-Orient a un pourcentage faible mais ses échanges sont variés, il ne se repose pas sur une seule zone à l'inverse des autres. Et l’autre tableau nommé « part des produits manufacturés

tant culturel que personnel dans la manière et travailler. Annexes : Questionnaires d’entreprises Nous avons posé ce questionnaire à quatre entreprises Romanaise ( Robert Clergerie, Aupècle Pierre Henri, LP Production et Archer « Made in Romans ») 1/ Quelle est la date de création de l’entreprise ? Quel est le nombre d’employés ? 2/ Produisez-vous à Romans ? Si oui, pourquoi choisir de produire à Romans ?  3/ Vendez-vous ailleurs qu’à Romans 

of change? You often see them in companies, constant changes (boss, CEO, lawyers, the restructuring) and consequently people have tendency to change their jobs a lot (company hopping) people leave or fire, or made redundant. Fire or laid off: you no longer have a job, the difference is that when you’re fired you have done something personally wrong, when you’re laid off it’s probably just of economic reasons. In the US you can loose you’re job very quickly, whereas in France it takes extremely long

Paul BASCHET European banking system In the last six months, the euro zone has faced its biggest economic crisis. One sparked by the Greek debt crisis which has migrated to the rest of the monetary union. But well before the sovereign debt crisis, Europe was facing a full-blown banking crisis that did not seem any closer to being resolved than when it began in late 2008. With investors and markets focused on European governments' debt problems, the banking

raisons qui ont conduit les nouveaux dirigeants à prendre cette décision « dans l’air du temps » eu égard au type de produit fabriqué (un vélo à assistance électrique) et aux aides publiques reçues en France. => Quel est l’intérêt du marquage « made in France » ? ELEMENTS DE CORRECTION QUESTION 1 : DIAGNOSTIC INTERNE (AVANT LA DÉLOCALISATION) : RÉSUMEZ L’HISTOIRE DE L’ENTREPRISE ET DÉGAGEZ SES FORCES ET SES FAIBLESS ES - - Forces Image de l’entreprise : pionnière dans les vélomoteurs