Mix Marketing Go Sport

BRAND MANAGEMENTChristophe MANGEMATINProjet Merlot : Fusion CARREFOUR/AUCHAN Safia AZZOUZWendy DEDEStephie MARCELINChristina KITTIPHANHVan Omoï SHAKOLENGAICD 5ème annéeMaster E-business et Marketing DigitalSOMMAIRE IntroductionLa grande distribution représente l’un des secteurs le plus important de l’économie française, ainsi que mondiale. Le secteur de la grande distribution peut se définir comme l’ensemble de commerce de détail de bien de consommation. En France, elle représente

you have ingrained assumptions about every situation. ← Ask plenty of basic questions in order to discover and challenge those assumptions. ← Write a list of all the ground rules and assumptions that apply in your environment and then go through the list and ask “What if we deliberately broke this rule?” ← Pretend you are a complete outsider and ask Q like ‘Why do we do it this way at all?’ ← Reduce a situation to its simplest components to take it out of your environment

MARKETING INDUSTRIEL Marketing industriel Table des matières OBJECTIFS DU COURS..........................................................................................................4 INTRODUCTION AU MARKETING INDUSTRIEL ............................................................5 1. 2. 3. 4. 4. 1. 2. CASSETTE VIDEO : COURRIER EXPRESS .............................................................................5 OBSERVATION DE CATALOGUES ...........................................

Dreamachine is in the growth strategy of product development because it aims to launch a new product on the actual market and it bases all its strategy on the fact that it is completely a new concept. II. Consumer behaviour ➢ Experiential Marketing Dreamachine exhibition all over the world (Russia, Germany…) Public presentations of the Dreamachine in the form of audiovisual performances are an ongoing project of 10111.org. The presentations are preceded by an introductory speech, then

decision-making when it comes to planning social activities was not born with the Internet. Word-of-mouth represents 90% of all recommendation sources[1]. However, the first source of recommendation today still is the routine. People actually tend to go back to places they know and where they are known, finding reinsurance against the difficult choice of experimenting the new and to pick which new it will be. 1 - Basic directories To facilitate people's choice when planning such events,

Marketing and PR for Events Executive Summary The Afresco event that is intangible, perishable, variable and inseparable. It’s aim for its 2007 event is to maximise visitor number with in is ‘Adventure Travel’ from the Birmingham. The event’s aim is to increase visitor number by using PR and marketing as well as the strategy technique known as Porter generic strategies. Offensive and relationship marketing will both be used in order to have a maximum impact and attract visitors to the event

corporate mission of Estée Lauder Companies and much of that stems from the Product Development department, which differs from other organizations in that Product Development is not part of R&D or Marketing. We’re a very specific group of people that work on development with R&D and Strategy with Marketing. The senior heads report directly into the Chief Innovation Officer as well as the President of the brands that we’re assigned to. Our overall responsibility from a branded standpoint is to work

van laethem_prelimsv2 2/10/07 16:43 Page 3 LA BOÎTE À OUTILS DU Responsable Marketing ■ Nathalie Van Laethem ■ Yvelise Lebon ■ Béatrice Durand-Mégret van laethem_prelimsv2 2/10/07 16:43 Page 4 CHEZ LE MÊME ÉDITEUR Toute la fonction Marketing, N. Van Laethem, 2005. Le Plan marketing, N. Van Laethem, L. Body, 2004. Le Marketing orienté résultats, Y. Lebon, N. Van Laethem, 2003. Maquette de couverture : Maogani Maquette intérieure : Nord Compo

d'innovations, et de nouvelles enseignes sont apparues. Ces nouvelles enseignes répondent de manière ciblée aux besoins des consommateurs. Face à cela, les hypermarchés n'ont pas beaucoup évolué. Sur le sport par exemple, les hypers ont été complètement dépassés par des magasins comme Décathlon ou Go Sport. Parallèlement, leur capacité à offrir des prix bas est remise en cause par les magasins de hard-discount. Le consommateur est habitué aux prix bas, il en veut maintenant toujours plus. Enfin, les consommateurs

stratégie. 22 Section4- L’hôtellerie se lance dans le tourisme en ligne. 24 Partie 2 - Effets du développement de l’e-tourisme sur la distribution et la commercialisation via le marketing. chapitre1 : Le canal de distribution change et cela engendre des évolutions au sein des trois autres composantes du mix produit 27 Section1- L’offre produit se doit d’évoluer et de se diversifier 27 Section2- Du fait de la saturation du marché, les entreprises apportent un plus à leur