Research

the answers the authors provide, and in some cases, the best an author can do is offer well-grounded speculations. Nonetheless, the chapters raise questions that will lead to an improved political psychology and will generate further discussion and research in the field. The individual chapters are organized around four themes. Part I tries to define political psychology and provides an overview of the field. Part II raises questions about theory and empirical methods in political psychology. Part III

(1993), La mémoire humaine – Théorie et pratique, Grenoble, Presses Universitaires de Grenoble. Brée J. (1996), Le placement de produits dans les films : une communication originale, Décisions Marketing, 8, 65-74. Churchill G.A. Jr (1995), Marketing research - Methodological foundations, 6e édition, Chicago, The Dryden Press. Fontaine 10/02/06 9:44 Page 15 Étude du changement d’attitude pour les marques placées dans les films : persuasion ou effet d’exposition ? 15 Cristau C. et

the role of one TNC, the Alliance, in the promised development of Bohol, Philippines, as a by-product of a water treatment and supply proposal linking the island provinces of Bohol and Cebu. The information we present is based on the findings from research carried out in Bohol from June to August 1997. Foreign direct investment in the Philippines The Philippines, in common with a number of its neighbours, has increasingly undertaken structural reforms to liberalise and open up its economy for foreign

recherche concernant surtout l'équipement de la police, ses problèmes de personnel et son organisation, et cela par l'intermé diaire l'Institut de recherche de la LEAA, le National Institute of Law de Enforcement an Criminal Justice (NILECJ) (Center for research on Crimi nal Justice, 1977, R. Quinney, 1973). En dehors du NILECJ, on créa en 1970 la Police Foundation, chargée pour l'essentiel de perfectionner l'appareil policier en vue d'une lutte plus efficace contre la criminalité. Mais contrairement au

BlackBerry est une ligne de téléphones intelligents développée par l'entreprise canadienne Research In Motion (RIM). Le système d'exploitation a pour nom Blackberry OS 1. USAGE: La technique BlackBerry, permettant de recevoir et envoyer des courriels, est utilisée pour recevoir ses courriels en mode push, c'est-à-dire en temps réel, sans avoir besoin d'aller se connecter à un serveur, sur 1 à 10 comptes de messagerie différents. Le mode de compression réduit la taille du message, ce qui facilite

on home-made value categorizations that are easy-to-use, but often contain inconsistencies and confuse values, attitudes, motives, lifestyles, and other constructs. They simply cannot match scientific value categorizations based on many years of research. In contrast to VCP, these tools do not position a brand depending on the values of its consumers, but portray value-related perceptions of consumers about a brand. The first step towards the development of a VCP is determining the underlying value

Schendel, & Cooper, 1978). In the latter vein, Hofer (1975) set forth what he considered to be a manageable list of 20 contingent factors (narrowed down from 54) that affect strategy for The authors gratefully acknowledge sponsorship by the Strategy Research Center, Columbia University Graduate School of Business, and generous support from the Strategic Planning Institute, Cambridge, Mass. Thomas Lenz, William Newman, Max Richards, Sidney Schoeffler, and Michael Tushman made helpful suggestions on earlier

LA CONFIANCE DU CONSOMMATEUR DANS LE E-COMMERCE : CAS DE JUMIA.MALA CONFIANCE DU CONSOMMATEUR DANS LE E-COMMERCE : CAS DE JUMIA.MA Revue Marocaine de recherche en management et marketing, N°18, Juillet-Décembre 2018 Page 224 LA CONFIANCE DU CONSOMMATEUR DANS LE E-COMMERCE : CAS DE JUMIA.MA ILHAM EL HARAOUI Enseignante chercheuse à Faculté des Sciences Juridiques, Economiques et Sociales, Université Ibn Tofail, Kénitra ilham@univ-ibntofail.ac.ma MOHAMMED QMICHCHOU Enseignant chercheur

Major Consequences • Internet Marketing – Pure players: Amazon, Dell Computers – “Click and Mortar Stores”: Barnes and Nobles, FNAC • Internet communications, Complaint Sites • Lesser role of big media (TV, Radio, Billboards) • On line Marketing Research • Design your own product • One to one marketing • Brand Communities More control by the market Session Overview Session 1: Session 2: Defining Marketing and the Marketing Process The Marketing Environment and Managing Marketing Information Session

However, even if clinicians and researchers have a clear sense of the efficacy of various treatment approaches and can make definitive treatment recommendations, they still need their patients’ consent to actually perform a specific treatment. Therefore, it is of great importance to understand which psychosocial factors shape patient decision making. doi: 10.1902/jop.2006.050206 S 678 J Periodontol • April 2006 Patel, Richards, Wang, Inglehart Research showed that certain sociodemographic