Research

Positionnement des acteurs et axes de développement pertinents Malgré une conjoncture économique difficile, les marchés du bébé ont continué de tirer leur épingle du jeu, grâce notamment à la forte natalité française. D’après les estimations de Xerfi Research, les segments de la puériculture, de la layette et du jouet ont ainsi généré un chiffre d’affaires total de 2,7 milliards d’euros en 2010, en hausse de 1,2% par rapport à 2009. Si le marché des tout-petits est structurellement porteur, les distributeurs

Event’s sponsoring as a Communication tool to tribes : International Brands versus Consumer Point of View Laurent ARNONE, Angy GEERTS and Chantal SCOUBEAU Warocqué Research Center – Warocqué School of Economics and Business Administration University of Mons-Hainaut Belgium Contacts : laurent.arnone@umh.ac.be angy.geerts@umh.ac.be chantal.scoubeau@umh.ac.be Introduction Sport, leisure activities and hobbies are getting more and more important in people’s everyday lives. If these “ordinary

des Systèmes Alimentaires Bachelor of Hospitality and Tourism Management (Hons) Hotel and Restaurant Management/ Management and Engineering of Food Systems Specialization (PRO/IGSA) Nom/Surname : BASTIANELLI Prénom/Name: ELSA Titre du dossier/Research Title: The French food products in Malaysia, a study of the marketing mix in food service. Année/Year: 2009 EVALUATION NOTE DOSSIER DISSERTATION MARK /20 COMMUNICATION /20 APPRECIATION GLOBALE GENERAL COMMENTS MEMBRES DU JURY / MEMBERS OF THE

Creating memorable experiences in the Arts industry Introduction I have taken the opportunity of choosing my research question to study a subject that will be useful for my future professional life. My dream is to run a concert hall. Thus attracting patrons and having regular clients by creating memorable experiences is central to this project. Thus the consumer’s perspective of a memorable experience has to be considered. Arts organisations need to develop their attractiveness in advertising campaigns

presents two new products in the Soft drink’s field. New Coke on the one hand and Red Bull on the other hand. These two different cases are study to analyse how market research together with research and development can influence success or failure of a product. 1) The case of New Coke failure Academics in the marketing research field (e.g Veryzer, 2003;Harel and Prahalad, 1994) have shown for many years that gaining valuable insight from consumer about a new product is really difficult and

Intention and Behavior: An Introduction of Theory and Research, Addison-Wesley, Reading, Mass. GRETHER, D., WILDE, L. (1984). “ An analysis of conjunctive choice : theory and experiments ”, Journal of Consumer Research, 10, March 1984, p. 373-386. Hirschman, E. C., douglas, S.P. (1980). “ Hierarchical cognitive content : towards a measurment methodology ” dans MONROE, K.B. (Ed.), Advances in Consumer Research, 8, Association of Consumer Research, Ann Arbor, Mi, p. 100-105. JOULE, R.-V., BEAUVOIS

McGill Publication : • Lyster, R., & Ballinger, S. (2011). Content-based language teaching: Convergent concerns across divergent contexts. Language Teaching Research, 15, 279-288. • Ballinger, S., & Lyster, R. (2011). Student and teacher language use in a two-way Spanish/English immersion school. Language Teaching Research, 15, 289-306.  • Yang, Y., & Lyster, R. (2010). Effects of form-focused practice and feedback on Chinese EFL learners’ acquisition of regular and irregular

methods f. Strategic Directions p.9 g. Internationalization goals p.10 h. Methods for pursuing strategy IV. Proposals for change i. Natural raw materials p.11 j. Research and development k. Information systems improvement Bibliography p.13 Appendix p.14 Introduction Givaudan is a major player in a very competitive, fast moving, and particular market. First, the company

historical scarcity of local women managers in most countries, but since the first study about women in global management done by Adler in 1984, a big change cannot be noticed, their representation in such positions increasing very slowly. Many researches and studies have been done, trying to understand why women are still a minority in international management. Is it a fact that can be objectively justified? In the following literature review, we will first reject some myths that have tried

possible radioactive fallout. At 10.000 km from Japan experts, politicians and everyone who have their say speak about the nuclear activity. In belgium they are 7 reactors : 3 in Tihange en 4 in Doel (nearly anvers). They are also 2 centres of nuclear research at Mol and Fleurus. But they are also 3 nuclear central in France nearly the border en 1 in Netherlands as you can see on this map. The nuclear energy provides 55% by the total consummating energy here in Belgium. The belgian reactors are built in