Small is beautiful

Identity describes the company’s fundamental characteristics by analogy with human identity. It includes the company’s philosophy aims, behaviour patterns, core values and other elements of its culture. Corporate Image It indicates how the company is perceived by the stake-holders (people in a strong contact with company’s activities). Survey methods: MDS correspondance analysis 07.11.06 www.unifr.ch/marketing page 12 sur 19 Chaire de Marketing Université de Fribourg Prof. Maurizio

Bacardi Martini is one of the most famous brand spirits in the world and with this report we want to give an insight on the global strategy of this famous brand. So, firstly, we shall see some facts the internal facts, about the historical development of the brand and about its current situation, then we will speak about the general strategy: the formerly single brand strategy as well as the global strategy, which the company pursues today, will be described. Furthermore, it is essential to have

beginning, it is usual to have prejudices on countries and on the people living there before actually going there. The most important here is to be ready to accept that some of them are not actually true, or are generalizations. Therefore, we must be open-minded. For a European country like Ireland, I didn’t expected a lot, and I think that was my biggest mistake and that is maybe why my report is not as good as it could have been. Indeed, as much open-minded as I am, I certainly missed many small details

the Internet or not. Fine jewelers are only present on the Internet for a few years. Why is that? Most brands are present on the Internet because it is a way to be close to their customers. Do the jewelry brands want to stand aloof from their current or potential customers? How could they stay away from the Internet for so long? It appears that they first feared that it would depreciate the brand: “everyone is on the Internet but we are not everyone”. They thought Internet was not differentiating

Nowadays advertising is something necessary in the process of selling a product. At the beginning, the power of promoting was not well known by sellers. But during its evolution, many understood the fact that it is essential to appeal the consumer and not to wait him. In order to this, advertisers have been capable of adapting themselves to society, and of identifying the different needs of consumers. A basic question will be to know if an advert from the Eighties will work nowadays, and vice versa

Main areas to visit 1) Central valley 2) Caribbean 3) Pacific Coast III. Ecotourism in Costa Rica 1) Definition 2) Why is Costa Rica a nice place for ecotourism 3) Impact of tourism Conclusion Introduction In this report, I will talk about Costa Rica and tourism. Costa Rica, officially the Republic of Costa Rica is a country in Central America, bordered by Nicaragua to the north, Panama to the east and south, the Pacific Ocean to the west and south and the

appearance & Le physique, la personnalité personality Blond/dark/red Beautiful Handsome Pretty Attractive/unattractive Chubby Fat Obese Overweight Small Skinny Fit Muscular Short n Je fais attentio des cheveux blonds/foncés/ roux beau/belle beau (homme uniquement) joli/e attirant/e /peu attirant/e jouflu/e gros obèse en surpoids mince/petit fin/e en forme musclé/e petit/e s adjectifs le is la g n a n 'e u q i Rappelle-to shy /she is shy is e h : s  a p t n e woman, a ne s'accord r la u sc u m a  : m T

individual basis by the economic and/or psychological measures of the day. Similarly, an individual’s value to an organization has been inferred by simply collating individually derived, non-predictive metrics such as education level, aptitude and IQ. It is ironic that the detailed measurement of individual characteristics has been accepted for so long as a predictor of performance when it makes much better sense to study and measure characteristics that predict how people are likely to work together to

population, baby boom. Demographic expansion. It is reinforced by objective factors, demographic expansion produces economic growth. Comparison: 1930s: +7.2% 1940s: +14.5% The 1950s: record in a context when already the US has very high demographic expansion compared to European countries. The expansion of the population also coincides with a rapid shift in urbanization. But more a suburbanization. The American population is living more and more in cities but not in the

definition of architecture as ‘identification of place’, and provides a greater understanding of architecture as a creative discipline. This book presents a powerful impetus for readers to develop their own capacities for architectural design. Simon Unwin is Lecturer in Architecture at The Welsh School of Architecture, University of Wales, Cardiff. analysing ARCHITECTURE Simon Unwin London and New York First published 1997 by Routledge 11 New Fetter Lane, London EC4P 4EE This edition published