Southwest Airlines Case Study Analysis

14 Identification des actifs stratégiques La principale conclusion du MRC est d’une grande clarté: la source de l’avantage concurrentiel réside dans les ressources et les compétences des firmes. Le succès de firmes telles que Wal-Mart, Southwest Airlines, ou Nucor Steel ne réside pas dans la munificence de leur environnement, mais les ressources et compétences qu’elles mettent en oeuvre (Barney [1995]). C’est donc par l’analyse interne que commence l’analyse stratégique37. L’objectif principal

the Creative Revolution of the 1960s had been fired.* How marvelous to have actually been there when DDB art director Helmut Krone laid out one of the very first Volkswagen ads (Figure 1.2). A black-and-white picture of that simple car, no *You can study these two seminal commercials and many other great ads from this era in Larry Dubrow’s fine book on the Creative Revolution, When Advertising Tried Harder, New York, Friendly Press, 1984. 8 “Hey, Whipple, Squeeze This” women draped over the

with the family routine (30/40 words) (7 points) Read the text again from line 16 to line 25. a. Pick out three elements describing the father’s attitude. (3 points) b. In your own words, analyse his attitude. (7 points) c. To what extent can this analysis be applied to the mother? Justify your answer with one quotation? (6 points) 18 Devoir 03-AN01-10 Focus on the narrator. a. Select words from the list below to characterise the narrator’s attitude and feelings: Absent-minded –carefree –

Replacement copies 800.852.1641 GLOSSARY .............................................................................................41 INDUSTRY REFERENCES.....................................................................44 COMPARATIVE COMPANY ANALYSIS ..............................................47 THIS ISSUE REPLACES THE ONE DATED NOVEMBER 9, 2006. THE NEXT UPDATE OF THIS SURVEY IS SCHEDULED FOR SEPTEMBER 2008. Standard & Poor’s Industry Surveys Executive Editor: Eileen M. Bossong-Martines

demand: Rebecca’s return. I spent my birthday in tears, certain I’d made the biggest mistake of my life. But pride and obstinacy have their rewards. I prefer not to admit that I’ve done something stupid (unless I’m certain to be found out, in which case I confess, all cheerful selfdeprecation) or that I’m inept (ditto). I knew I was ignorant about all things canine, but I also knew that people far meaner than me managed to get dogs to like them. Surely I could win over one small, dejected pup. I started

Seen in London Since then Carlos has been reported seen in London and in Beirut, Lebanon. … Associated Press Monday, July 7, 1975 syndicated dispatch A DRAGNET FOR ASSASSIN LONDON (AP)—Guns and girls, grenades and good suits, a fat billfold, airline tickets to romantic places and nice apartments in a half dozen world capitals. This is the portrait emerging of a jet age assassin being sought in an international manhunt. The hunt began when the man answered his doorbell in Paris and shot dead