Stewart Brand

profitability by carefully studying the best practices and implementing the best solu­ tions for growth. 224 CHAPITRE 5 – L’analyse financière des comptes de groupe 2 PARTIE We will analyze the fiscal year by spotlighting business for our 4 brands (Lafuma, Le Chameau, Millet, Oxbow), in our 4activity sectors (clothing, equipment, footwear, furniture) and in 4 core activities (R&D, production, sourcing, international sales and retailing.) 09/30/2006 Divisions Turnover in thousands of € 112

suspicion, and his popularity was at least in part due to a talent for self-advertisement. Even his literary reputation seems tarnished. His fame rests upon Le Barbier de Séville and Le Mariage de Figaro but ‘Beaumarchais’ has long been a kind of brand name for a product reprocessed by Mozart, Rossini and the score or so of librettists and musicians who have perpetuated his plots and his characters, though not always his pugnacious spirit. His interest in theatre began in the 1760s, when he contributed

Hammond, Geoffrey Heal, Cesar Hidalgo, Richard Jolly, Gareth Jones, Martin Khor, Mwangi S. Kimenyi, Adil Najam, Eric Neumayer, Michael Noble, José Antonio Ocampo, Marcio Pochmann, Henry Richardson, Ingrid Robeyns, José Salazar-Xirinachs, Frances Stewart, Pavan Sukhdev, Miguel Székely, Dennis Trewin, Leonardo Villar et Tarik Yousef. Pour les données statistiques, un groupe consultatif rassemblant des statisticiens officiels et des experts universitaires nous a prodigué d’excellents conseils quant

Num: EASA Approval Num: DE.145.0339 Flughafen Koeln-Bonn 51129 Koeln Germany Tel/Fax: 49 2203 9551577 49 2203 9551578 JAA-NAA Office: DUESSELDORF CARGOLIFTER DEVELOPMENT GMBH Approval Num: EASA Approval Num: DE.145.0358 CargoLifter Werft Briesen-Brand 1 15910 Krausnick Germany Tel/Fax: 49 35477 605051 49 35477 603059 JAA-NAA Office: BERLIN CATS Approval Num: EASA Approval Num: DE.145.0244 Cleaning and Aircraft Technical Services GmbH & Co. KG Flughafen Str. 1-3 Geb. 149 D-22335 Hamburg Germany

C. (2001), Multicanal : croissance et rentabilité, Les Echos - L'art du Management, http://www.pricewaterhousecoopers.com.ua/extweb/ncsurvres.nsf/docid/C9D512F514 DD612680256BC7004BC8E4#figure1 Cook, L. S., Bowen, D. E., Chase, R. B., Dasu, S., Stewart, D. M., Tansik, D. A. (2002), « Human issues in service design », Journal of Operations Management, 20, 2, pp. 159174. Crowston, K., Rubleske, J., Howison, J. (2004), Coordination theory: a ten-year retrospective, Earlier draft, to be published in

(1986), « Advertising and Society : A Comparative Analysis of the Roots of Distrust in Germany and Great Bretain », International Journal of Advertising, Vol. 5, April, pp. 225-241. GARDNER, Burleigh and Sidney J. Levy (1955), « The Product and the Brand », Harvard Business Review, March-April, pp. 33-39. GEMELLI, Giuliana (1994), « Pour une analyse comparée du développement des écoles de gestion en Europe : le rôle de la fondation Ford », in J.-Ph. Bouilloud, & B.-J. Lecuyer (dir.), L’Invention de