Substitute good

to the classification of the United Nations Development Program, Egypt had a Human Development Index of 0,702 in 2005. In other words, it got an increase of 21, 2 % since 1990. It is placed at 111th rank out of 177 countries. However, Egypt has good and abundant qualified staff resources. Islam is the official religion. 90% of Egyptians are Sunni Muslims. The Coptic Christian minority makes up about 10% of the population. Tap water is considered unsuitable for human consumption in Egypt. According

only by going in Nespresso boutiques. There are no intermediaries between Nespresso and the final consumer. In addition to this, Nespresso has decided to focus on customer relations. Therefore, thanks to points made earlier, the company has a very good relationship with its customers that it favors. Customers appreciate the brand, services and products it offers. So a strength that can be found at Nespresso is customer satisfaction and customer loyalty. The last strength is the Marketing Campaign

will be used the “5’M”’ method to organize the presentation. | STRENGHTS | WEAKNESSES | MEN | - 24000 employees in the United States, high level of qualification- the R&D department gathers 4409 salaried employee | - Social troubles | MONEY | - Good financial situation | - Penalties of delay | MACHINERY | - Assistance and maintenance services- Protection of the environment- Little outsourcing | - Long and often delayed deliveries | MATERIALS | - High level of technology | | MARKET | - World

regroupement sont maintenues comme telles. Exemple : Si le good-will a été soustrait des capitaux propres selon le précédent référentiel, alors on ne constatera aucun good-will lors du passage aux IFRS ; * 2ème conséquence : La valeur comptable du good-will dans le bilan d’ouverture IFRS est égale à sa valeur comptable selon l’ancien référentiel sous réserve des ajustements suivants : * Augmentation du good-will, du fait de l’incorporation d’actifs qui ne répondent

AMAZONE CASE 1. What industry is Amazon in exactly and what are its competitive dynamics? List direct and indirect competitors and substitute products/services. Since its creation in 1995, Amazon became a global brand. The company is actually one of the most recognized brands in the world and has been the number one global online service in 2003. It was first a book online seller then they progressively diversified selling music, movies, electronics goods etc… Thanks to its creator, Jeff Bezos

Apple owes its overwhelming success in the last years to the iPhone and to the smart iPod and iTunes product combination, a combination of a great hardware piece with great style, great software, great performance, user friendly interface, with a good e-business service. The iPod + iTunes halo effect and new great Mac computers and Mac OS software did the rest in increasing Apple revenue stream. II-A Market trends Graph: Growth of Different Consumer Electronics Segments in Value Terms (%)

with the idea to sell everything at one penny. Marks&Spencer became a private limited company in 1903 and in 1926 it ventured as a public company. Today, Marks&Spencer has expanded their regime to over 600 stores in all over UK and has good brand presence in the international markets. It has over 295 stores over 41 territories worldwide. During the years, MARKS&SPENCER has faced many turbulent times. The company has managed to overcome a decline of sales in 1990’s. It has also

chapters we will see how to find a out of it after analyzing its external environment. Google’s external environment: A factor that Google failed to analyze Here Google Inc. has been analyzed using Porter’s Five Forces: rivalry, the threat of substitutes, buyer power, supplier power, and barriers to entry. Global Fortunate for Google that Internet search is applicable all over the world. It has made Google free from geographic dependence. The company has 20 offices in the U.S. and international

investors. This is why for me the bargaining power of suppliers is in the middle. The substitute products are quite rare. We can think of fast train such as TGV in France to compete with airplane’s travel. Another risk is that the progress in telecommunication (video-conferencing …) will reduce the need to travel. But as you can see, that is law risks for Boeing and airline companies, and this is why I think that Substitute products and services are low. The buyers are Airlines, leasing companies and

sell high-quality, healthy and hand-crafted bread. Thus, they offer an alternative to traditional fast-food restaurant (such as Mc Donald) being more tasty and to sit-down restaurant being cheaper. This particular positioning has been achieved after a good analyse of consumer’s expectations, needs and preferences. And it has been very appreciated by the consumers. Their expertise in baking artisan bread represents definitively their core competencies. Thanks to the continuous renewal and to their ability