Substitute good

mind. So, it has to consider the beliefs and needs of consumers, potential advantages of the product and the product positioning of competitors. The strategic positioning takes shape through the mix marketing: price, product, place and promotion. A good positioning must to be simple, desirable, original and credible. “Consumers, saturated with products and advertising, perceive and remember only simple positioning, articulated around a small number of distinctive features” (Lindon, 1994). In a

because cosmetics industry is really important in France. Cosmetic industry includes "any product intended to come in contact with parts of the human body, with the aim to cleaning them, perfuming them, changing their appearance, protect, maintain in good condition or correcting body odors "(Code of Public Health, ArticleL.5131-1) This is the 4th sector of the French economy through its trade balance (balance between exports and imports). It accounted for 6.9 billion Euros turnover in 2007 on the domestic

packaging and sweeteners Concentrate producers and bottlers maintained relationships with more than one supplier Coke’s industry analysis show that the main threats to industry profitability come from buyer power (bottlers), rivalry(Pepsi), and substitutes STRATEGIES ▪ Coke’s strategies • Coke is able to pursue low-cost strategies and still enjoy higher profit margins • The global reality that its success is determined in one local market at a time puts it in the unique

affect it’s organization and what among them are the most important to take into account today and in the years to come. Porter five forces This analysis o o o o is about factors influencing the performance of a company by five strengths: Threat of substitute product, new entrants Bargaining power of suppliers, of buyers Rivalry among existing competitors Role of the state ( 6th) Essential point of Porter 5 forces consists in organizing into a hierarchy these strengths so as to determine what are

studied, Allied Hotel, and determine if the hotel industry is attractive. The SWOT analysis underlines that the company does not have a real strategic management plan and that some opportunities, if taken, in the industry make the future look quite good. The hotel industry being a quite competitive market with a lot of businesses, a competitive advantage is necessary through several approaches such as technology which play an important role in the customers’ choice. Also, hotels need to be

deux périodes dans la vie du bébé : De la naissance à six mois : période de dépendance absolue Pendant cette période, l’enfant se trouve dans un état de dépendance absolue à l’égard de l’environnement, essentiellement représenté par la mère (ou son substitut), en ne sachant pas qu’il est dans cet état. Dans son esprit, lui et son environnement font un. L’idée maîtresse de Winnicott est qu’un bon environnement est nécessaire non seulement au bon développement de l’enfant, mais à son processus maturatif

high-Catholic, high-bourgeois collaborationist France. Ricard retreated to the wilds of the Camargue region, where he experimented successfully with rice farming. He also put his experience as a clandestine distiller to good use, turning plums and cherries into an alcoholic petrol-substitute for the resistance. He would also, it is claimed, tear around the Camargue on horse-back, shouting: "J'emmerde le marechal Petain et son gouvernement" ("I shit on Marshal Petain and his government"). After the

analysis Potential entrants: Weak KFC is in development in France Porter’s forces Industry Competitors: Quick, KFC, sandwich shop, Pizza hut, Domino’s Pizza … Suppliers: Food industry, Multinational company Buyers: unfaithful Substitutes: Sandwich, snacks, Traditional food, eating at home About potential entrants, there are no real threats because of the difficulty of to create a new big fast food company, such as financial capacity. Thus the risk can be considerate as weak

professions carry the adage “If you fail to prepare, then you should prepare to fail” ; the adage is particularly true in sales, since the seller needs to be prepared to sell the best way possible. A good sell is a good deal, it implies the fact that both sides are satisfied, sellers and especially customers. A good preparation avoids an undergone selling, and when the interview is not controlled by the seller, it rapidly turns into a deadlock. Preparation might be a lack of time and drudgery to the seller

highly better than the expectations, which is a real opportunity for Galeries Lafayette. Indeed, if a direct potential competitor has managed to be successful in Turkey, it is a real opportunity for the brand. Considering that, Turkey can appear as a good target country for an international expansion for brands like Galeries Lafayette, but the market availability is not the only criteria to take in account: the cultural habits and typology have to be taken in account when targeting a potential country