Substitute good

market grew 24% between 1998 and 2003, according to 93% of the households surveyed. In the United-States, in addition to the international market leaders such as Unilever, Häagen-Dazs (Nestle), Ben & Jerry’s, there are national leaders such as Good Humor-Breyers (Green Bay, Wis.) and Dreyer’s Grand Ice Cream (Oakland, Calif.). On the American market of Ice cream and frozen novelties and yogurt, ice cream accounts for 61.4% of the market. Its sales had increased of 21% between 1998 and 2003

négociation ? o Concentration relative : combien sont-ils ? qui sont-ils ? o Concentration des échanges o Coûts de transfert o Qualité liée o Possibilités d’intégration Substituts • Quels sont-ils ? • Avantages/Inconvénients par rapport à notre produit ? Internal analysis [pic] Ressources organisationnelles • Relations avec clients/fournisseurs/organisations gouvernementales ?

defined segments chosen some that we tried to satisfy by the credibility of the formula of the offer. Finally, also the aimed brand image and the springs of volume of sale which explain has what is going to attack the strategy (a direct competitor, a substitute product). From the objective of the company defined previously on a long-term horizon, we now have to fix objectives marketing’s to court, and middle term. We think that the first washing machine with vending machine of washing powder is an

the firm keeps a total control of its products from the beginning to the end. Actually, Louis Vuitton owns its tanneries, its workshops and of course its shops. It has a takeover on its supply chain to provide its numerous customer the quality of the good and service they deserve thanks to its legendary know-own. The success of the brand is founded on the quality of the product handcrafted by its artisans. When one figure out Louis Vuitton brand name, one thinks about the precision and robustness of

model. A long-run increase in wage inequality is accompanied by a steady rise in wage inequality and real skilled wage during transition if the elasticity of substitution of skilled and unskilled labor for other factors are equal. When it is easy to substitute the skilled labor for other factor compared to the unskilled labor, a short-run rise in wage inequality vis-a-vis the competitive unskilled wage occurs for up to 40 years in cases where wage inequality falls in the long-run. However, the real skilled

three vocational high schools in disadvantaged suburbs of Paris.” According to the American-based journal, accounts, like bank accounts, will be set up for two classes in each school, each containing approximately €3,000 euro. If students maintain good attendance records and reach “performance targets” agreed upon with their teachers, payments will be added to their class account, like “rewards”. The students cannot go and spend the money on a new iPod or an Xbox. Each account, which can reach

product of great shots of good fortune that happen, as the small advantages that occur every day. Happiness is a gift. Can you buy health? Love? People know that the true source of happiness is not only monetary or material. Indeed, Money can buy a house but not a home, it can buy a bed but not sleep, it can buy a book, but not care and knowledge, it can buy a position but not respect, it can buy the doctor but not health, it can buy blood but not life… So money does not substitute all these feelings.

concurrence de plus en plus présente. Celle-ci est encore faible mais très active car elle présente des surgelés sous sa propre marque comme pour ED. Ajoutons surtout la présence de Findus et de Picard qui ont une ambition stratégique européenne. Les substituts à la marque Les GMS rencontrent une difficulté majeure, le temps d’attente aux caisses extrêmement long qui fait craindre une décongélation des aliments aux consommateurs. C’est au hard discount que cela profite, il maitrise ses couts par

7 5 The micro-environment 9 5.1 Suppliers 10 5.2 Distributors 10 5.3 Customers 11 5.4 Competitors 11 6 The macro-environment 12 7 The Porter Five Forces 13 7.1 Potential entrants 13 7.2 Buyers 14 7.3 Substitutes products 14 7.4 Suppliers 14 7.5 Intensity of rivalry among existing competitors 14 8 Diamond, the Competitive Advantage of Nation 15 8.1 Factor conditions 15 8.1.1 Labour force 15 8.1.2 Physical resources 16

....35 6.2. External Analysis.......................................................45 Rivalry among existing firms ............................................45 Threat of new entrants .......................................................47 Substitutes..........................................................................49 Bargaining power of buyers ..............................................51 Bargaining power of suppliers...........................................52 7. Conclusions and