Swot Simply Market

Main objectives of the course: Acquire the knowledge of main concepts in strategy to understand the firms’ actions Strengthen the knowledge acquired throughout your curriculum (accounting, marketing, economics…) Improve your culture of business market Become aware of firms current transformations 2 1 Programme 1. 2. 3. 4. Introduction The strategic diagnosis An evolution of the economic and business environment The new strategies of firms 3 Introduction 1. 2. 3

toiture de véranda, 2007 : - Stratégies tarifaires : -- prix moyens des panneaux sandwich en France, par type d’application et par gamme, 2007 - Mix marketing : -- prix -- produit -- communication -- distribution - Profil de 15 fabricants - Analyse SWOT Toutes les données chiffrées contenues dans le rapport sont également présentées dans un fichier Excel, qui vous permettra de: - travailler les données - calculer vos propres estimations - intégrer ces données dans vos présentations et rapports

.........................................................5 Conclusion .....................................................................................................................................................7 APPENDIX A: Bang & Olufsen SWOT Analysis ...............................................................................................8 APPENDIX B: Design Philosophy of Bang & Olufsen .....................................................................................9 APPENDIX

        Strategic Marketing    APPLE        I. Market segmentation a) Geographic, demographic, psychographic Apple’s part of a market identifiable as having particular customers with specific buying characteristics: Region Population density Age Gender Generation Religion Social class Activities Interest Worldwide company Classified as urban Ipod:12 to 25 Iphone: 20 to Computer: 20 40 to 35 Masculine and feminine 80s, 90s Every High Professional Society, upper class Student, Office

Coca cola products are consumed over one billion drinks each day! Success factors of Coca Cola There are a lot of factors which bring Coca Cola to an unbelievable success. Marketing, Advertising, etc. Firstly, for the Marketing, I want to use SWOT theory to analysis its strategy. For the Strengths, the image of Coca Cola is popular and stands for a very American style. It is not just a symbol of quality, but a statement of lifestyle; Coca Cola's images are displayed not only on bottles, but

Coca cola products are consumed over one billion drinks each day! Success factors of Coca Cola There are a lot of factors which bring Coca Cola to an unbelievable success. Marketing, Advertising, etc. Firstly, for the Marketing, I want to use SWOT theory to analysis its strategy. For the Strengths, the image of Coca Cola is popular and stands for a very American style. It is not just a symbol of quality, but a statement of lifestyle; Coca Cola's images are displayed not only on bottles, but

province towns. An efficient logistic and consumers service have been setted up for this retail. Actually, to deliver products ordered online, Monoprix uses its store network, and orders placed before 2 PM are delivered before 6 PM.  Summary market audit As concern external factors that impact on Monoprix, we will have a quick overview of the competition. Actually, the retail industry in France is mostly controled by six big groups that concentrate the major part of maket share: Leclerc, Carrefour

................................................................. p.5 d – Promotion …..................................................................................................................... p.5 II ) CHARACTERISTICS OF THE CHINESE MARKET.............................;............... p.6 a ) Political and legal factors …………………….…............................................................. p.6 b ) Economic factors …...............................................................

nineth country to actually open a McDonald’s restaurant. McDonald’s worldwide revenue for the year 2010 was $24 billion which puts the company amongst Fortune’s global 500 (ranking at number 378). Let’s analyze the company’s behavior on the French market both externally and internally. I) External analysis Potential entrants: Weak KFC is in development in France Porter’s forces Industry Competitors: Quick, KFC, sandwich shop, Pizza hut, Domino’s Pizza … Suppliers: Food industry

1.1 Statement of account for Shareholders 4 1.2 Analytical Questions 4 2. Value Driver Analysis 4 3. Strategic Pre-Evaluation 4 3.1 UK Economic growth: 4 4. Strategic analysis: Issues and Concerns 5 4.1 Macro-environment (PEST) 5 4.2 SWOT Analysis 5 5. Tesco Financial Analysis 6 5.1 Difference Analysis 6 5.1.1 Summary of Difference Analysis 6 5.2 Tesco Investors Ratios 6 5.2.1 Earnings Per Share EPS and Dividends 6 5.2.2 Forecast of Tesco Future earnings 8 5