Travel agency

of 200 m (237 m for the Atlantic TGV). It can run in single or multiple unit (two oars mated), forming a train length compatible with the station platforms of 400 m standardized by UIC[1]. 400m is the limit for the distance travelled to comfort a traveller by foot. Moreover, the lengthening of platforms to enable operation in triple or quadruple unit is considered too expensive. The trains consist of two independent motor flanking a stretch of eight or ten cars articulated. Except specifically developed

Année Universitaire 2009 – 2010 RAPPORT DE STAGE A L’INTERNATIONAL « Shanti Travel, un stage autrement » ESCIP 3 – SEMESTRE 6 Présenté par Benjamin Stocker Entreprise : Shanti Travel Adventures Ltd Pays : Inde Secteur d’activité : Tourisme - Hôtellerie Responsable de stage : Caroline Humbert Service : Commercial – Pôle Rajasthan Mission : Conseiller Voyage puis Assistant Manager Durée du stage : du 07/01/2010 au 07/07/2010 Remerciements Je tiens à remercier Alexandre Lebeuan, Caroline

| | | |travel agency agence de voyages | |

editions and GWP’s promotion) with close collaboration with the HQ in Paris and Barcelona; Negotiating with the retailers: department stores for the brands presence, and extra spaces for launches and animations; Coordinating with the POS Material agency for the conception of the POSM; Monthly reporting to the HQ: Wholesales- animations feed-back, sales analysis; profit and loss; Organizing launch events: press diners- training for the local team and participating in the international seminars

communication interne / externe. upward / downward / horizontal communication : communication ascendante / descendante / transversale. communication officer / coordinator : chargé de communication. communication agency : agence de communication. Event-planning: l'événementiel. Cf: event-planning agency : agence d'événementiel. Event coordinator: responsable événementiel. Event : événement, manifestation; Sales event: animation commerciale. Benefit event : fête de charité. Ex : « here is the schedule of events

Health of Cities and Tourism Development Marketing Concepts Applied to Tourism The City as a Product The Urban Marketing Process Analyzing the City’s Tourism Potential Consumer Behavior and the Purchase Process Travel Intermediaries and the Purchase Process Targeting Visitor Segments Targeting Travel Intermediaries Branding the City’s Image Using the Brand Promoting the Brand Summary Strategic Tourism Marketing Plan Worksheet References 2 Marketing Theory and the External Environment The Evolution of Marketing

ligne. Sources : − Yeoman, Ian (2012, 28 juillet) « Future of Family Tourism », Tomorrow’s Tourist, réf. d’août 2013. − Karantzavelou, Vicky (2013, 8 janvier) « Moms spending power impacts family travel trends », Travel Daily News, réf. d’août 2013. − Schretter, Nancy (2013, 22 janvier) Family Travel Today: Trends & Implications, 12 pages. 7 1. Profil du tourisme familial 1.1. Introduction au tourisme familial (suite) Définition • L’unité familiale est généralement composée d’un ou deux parents

Sommaire Introduction (Edito) 2 I) How did low cost airlines appear? 2 a) What is a “low cost” airline? 2 History 2 b) How do they work? 2 1. Characteristics 2 2. Typical travelers 3 c) Economic crisis 4 1. What is an economic crisis? 4 2. Economic crisis of 2008-2009 4 3. What are the consequences? 4 d) Transport Company in decline 4 1. Why? 4 2. Alternatives 5 II) The air low cost 6 a) Market’s caracteristics 6 1. Indirect Competition: 6 2. Direct

the development of people’s mobility worldwide. It is a large and diverse sector at different levels and, also it offers unlimited financial potential but unpredictable. First of all tourism and hospitality is important for pleasure, gastronomy and travel have become essential for modern society. People want to work in order to be able to pay vacations and holidays where and how they want. Moreover, the hospitality industry is representative of the culture of each country, which can then be expressed

Introduction 7 I. Publicité et communication 8 Le secteur publicitaire et les agences de communication : 9 « Performance Agency » : Agence de communication et de publicité : 10 « Inwi » Un opérateur télécom au Maroc : 12 Aéroport Mohammed V : 13 Départements au sein de l’agence 15 5.1 Département événementiel de Performance Agency 15 5.2 Département comptable et commercial de Performance Agency 16 II. Objectifs et Structures 17 1. L’organigramme de ‘Performance’ : 21 2. Analyse SWOT : 22 III. Tâches et missions