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Create a viral video based on the lecture/discussion on Viral Videos 4. The members themselves may appear as actors in the video, or you may use your friends from other classes if you want. Or, you may not have any actors at all, as long as you can think of a really good idea that people will make people want to share your video on Facebook/Youtube 5. The Viral Video must have even just a positive subtle link to your product/service and key message. It doesn’t need to be a very clear link

must offer higher remuneration than the ones proposed by bank placements or short-term placements (less than one year) to be attractive. In fact, the investor will not get its money back for a long time in the case of long-term bonds, and they may want some advantages not to have this money as liquidity for such a long time. The difference between bond’s interest rates is due to the fact that bonds have different credit risks, liquidity, and taxation. The one which is most used is the treasury dept

Eberhardt Maxime Business strategy: IKEA invades America IKEA Environment: * Porter analysis of the Furniture suppliers’ American Market: CUTOMERS: Basically every American. IKEA’s target is the American, who doesn’t want to spend a lot of money in its furniture supplies, but who wants style and design as well. In IKEA’s vision, the typical customer is a traveler, who enjoys drinking wine, risk and good life. The target of IKEA is really broad, which is positive for the company. SUPPLIERS:

Walmart Case Study Essay Mathieu Leonelli Introduction Since created in 1962 Walmart core value has always been known as they were helping people save money so they can have a better life. In this report Mike Duke, the current CEO, want to deliver a new message: How Walmart is focused on sustainability and the strategy adopted for the future to keep improve those efforts. Walmart leads in sustainability thanks to a very aggressive strategy. They are taking in account every stakeholder

these high performers feel demotivated when they sense and feel their organization has no clue where is addressing, where is going to. High Performers Employees also seek to develop themselves, not just their resume but their skills, in a way that they want to expand themselves either professionally and personally, that's why proper training is quite necessary providing the best training skills to master them and develop their natural talents and creative thinking, it is highly recommended to provide

to save them. Thomas 3) The price 6 lollistops : 4€ 12 lollistops : 6€ 20 lollistops : 9€ We decided to evolve on the top of range because of the difficulties to product the lollistop, because of our good quality. We think people who want to stop smoking are ready to spend money enough. The health is an important point in the life. JB 4) Distribution We aim at selling this product in pharmacy and tobacco stores. Why these places? First in pharmacy for the brand image

strengthen the MacDonald’s children target. I’ll start by the health and safety MacDonald’s communication. II. Macdonald’s communication: 1) Health and safety Nowadays, the main MacDonald’s enemy is the healthy food trend of thought. People want to eat bio, ethic and healthy food. Lots of MacDonald’s and more generally fast food practices are criticized. Now, fast food is synonym of bad quality and high calories food. One of the most striking movies about it is “Big size me”. It proves the

aggressively: “What do you still want me?!” Jennifer enters the room and closes the door. “I would just like to speak to you about a moment please.” “And of what can you speak to me having ruined my life?!!" Says the doctor by raising the voice. “Please, listen me, I apologize for all the evil that I was to make you, I'm so sorry...” Jennifer begins crying. “...but, don't worry, God punished me.” Dr. Huse starts again in a more quiet voice: “What do you want to speak to me?” “A misfortune happened

take advantage of it because we make less than working hours. All this can be true however because of 35heures companies do not want specially hired it is thus necessary to make so much job but within time , it is about a faster, more stressful work and more tiring. Given that the country is in crisis Holland decided to tax extra hours, consequence more persons want to work beyond 35heures. In conclusion, 35heures is several advantages and inconveniences. In my opinion it would be necessary

& Properties – Organization – Information – Ideas Well blended communication = to elimate as much confusion on the mind of your consumer. Credibily = PODs POPs Internal communication = inside of the company Long term perpective = where we want to go Repositioning = to fix the positioning CUSTOMER-BASED BRAND EQUITY PYRAMID RESONANCE -> relationships= what about you and me ? Jugments and feelign -> response = what about yo ? Performance imagery -> meaning = what are you