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nature of the issues facing the firm during early 1997. THE COMPANY BACKGROUND In 1971, three Seattle entrepreneurs – Jerry Baldwin, Zev Siegl, and Gordon Bnwker started selling whole bean coffee la Seattle’s Pike Place Market. They named their store Starbucks, after the first mate In Moby-Dick. By 1982, the business had grown to five stores, a small roasting facility, and a wholesale business selling coffee to local restaurants. At the same time, Howard Schultz had been working as VP of US operations

16. Handling/ Maintenance 60 17. Costs 61 18. Suggestion and criticism 64 Management summary Last year, the selling figures of Alain Afflelou, famous brand name in the optical sector, have shown a light increase of 3%. For the second year, we have seen the same tendencies, to know: * An increase in eyewear sales * An increase in the number of selling points Due to this weak increase in sales and an increase in cost, Afflelou group has chosen to focus on the improvement of the

a lot of women, I love shoes. We love having shoes that match each of our outfits. That’s why we always have a lot of pairs in our closets. But of course, especially for students, shoes are expensive. That’s why I thought that if we could have one pair of shoes that can match with all our outfits, it will resolve a lot of problems. Having this idea in mind, I immediately saw that to accomplish this concept my shoes will have to change in order to be as different as we want them to be. Therefore

operates in the multiple store grocery retailing sector and employs over 10,000 staff across 700 branches throughout the UK. Retailco's corporate strategy is focused on improving customer service and cutting costs. The company is divided into three divisions: head office, distribution and retail. The Riverside store, a supermarket belonging to the retail division of Retailco, is open 100 hours each week, including evenings and weekends. Four hundred and fifty staff work at the store, of whom 71 per cent

Therefore, the store needs to pursue the consumer groups that will bring in the most revenue to assure Tweeter’s continued existence and profitability over time. We were able to identify four possible opinions for Tweeter’s current situations, namely: 1. Mass-market strategy with APP. 2. Mass-market strategy without APP. 3. Niche-market strategy with APP. 4. Niche-market strategy without APP. To better determine Tweeter’s best course of action we perform a thorough

investment in the creation of a perennial commercial relationship with one or many groups of client has to be profitable. Our presentation bears on the Fnac loyalty program. We will study what are customer’s main advantages, which make decide to be members of the company. Our presentation will fall into three parts. First we will study the company overview. Then we’ll deal with the loyalty program, and finally the loyalty program in the marketing strategy. I – Presentation of the FNAC 1) The

“I grew up in the U.S.S.R. where the material resources were quite scarce and I often had to travel from one end of Moscow to another because every art supply store would only carry a few colours at a time. So I would buy black paint in one store, get on the metro to travel to another end of the city, buy white and blue paints at another store, get on the metro again, and so on. Faced with the abundance of material and computation resources of the U.S., my reaction is to work against it. I

and history. Now the products of Fromagerie Berthaut consist of four categories, which are as shown in the table, in which the main and most famous cheese is Epoisse. One of its characteristics is that it is made of raw milk material. From the table, we can see that the total AOC cheeses represent up to 85% of the turnover. Table 1. Lists of products | Name of the product | Type of product | AOC | PercentageOf the turnover | 1 | Epoisses box 250g BERTHAUT AOC | Soft cheese with washed rind |

something unique , which make the client feels unique . Created 30 years ago , Alain Mikli has evolved a lot , At the beginning there was only one store in Paris , now there is almost 19 store all around the world and more in construction. The success of the brand is due to the talent of his principal designer but not only . By the way of the 4 P , we will see the strategy of the company . Product : Even if the design is important , glasses have to be useful to, thats why everything is done to

have my certificate of BEP sales in 2007. My hobbies are basket-ball, movies, swimming pool. But the hobby I prefer is the motor boat (driving my motor boat). PLYMOUTH In my class I am in European Section with half of my class, we are 13 students. In June, we left for England in Plymouth for 1 month to make a work experience in a company. I made my training course at the British Red Cross. Plymouth, situated in the southwest of England, big commercial port(bearing), is charming, welcoming